By offering the level of ultra-personalization that EnergyCode™ Complex can provide, System Professional is no longer classifying hair into little boxes such as fine, thick, colored and so on, thus moving it to a totally new space.
Since it was first launched in the U.K., France and Italy back in January 2016, System Professional has successfully ‘codified’ over half a million people. This phenomenal achievement means that each and every person has received a bespoke hair care regime based on their individual EnergyCode™ diagnosis. Following the overwhelmingly positive response, System Professional has now given the go-ahead for their unique EnergyCode™ Concept to be rolled out on a global scale.
YOUR ENERGYCODE™ IS AS UNIQUE AS YOUR FINGERPRINT
System Professional scientists have revealed that even where hair looks similar, it can have a dramatically different EnergyCode™. Rather than a persons’ hair needing one subline of products, it has a combination of needs which can be met by a personalized EnergyCode™. System Professional stylists are trained experts who are able to diagnose these specific hair needs through a consultation process called EnergyCode™ Mapping. This allows them to prescribe a personalised hair care system.
SYSTEM PROFESSIONAL INTRODUCES ITS TWO GLOBAL BRAND AMBASSADORS, POPPY AND CHLOE DELEVINGNE
The sisters represent the new range of System Professional with EnergyCode™ Complex, a first-of-its-kind, revolutionary hair care innovation that takes the creative science behind personalized hair transformation to a whole new level. The fact that they’re sisters also makes their involvement even more exciting, as their personalized EnergyCodes™ provide living proof that even sisters with many similarities have dramatically different hair needs.
Chief Marketing Officer for Coty Professional Beauty, Laura Simpson, explains more: “As sisters, Poppy and Chloe share many similarities but they each have very different hair needs. Our researchers have developed the latest in hair diagnostic tools and care products suited to meet the needs of everyone’s ‘hair fingerprint’ or profile. The result is that hair feels full of energy: responsive, bouncy, and shiny, with body, but light at the same time.”
The sisters themselves were bowled over by both the technology and the results: “Although Poppy and I lead somewhat different lives, we share lots of similarities,” remarks Chloe. “This is why it was eye-opening for us to see the results of our EnergyCode™ Mapping, which revealed how different our hair is.” Poppy continues: “I love that I am not categorized by my hair color or texture anymore. I am not blonde or wavy or highlighted… I am just Poppy, and these are the products that best suit my hair’s needs! The results were immediate, I could feel my hair become almost instantly re-energized. System Professional has finally helped me tame the beast!”
SYSTEM PROFESSIONAL BECOMES THE FIRST-EVER OFFICIAL HAIR PARTNER OF THE LANSERHOF TEGERNSEE LUXURY HEALTH RESORT
System Professional also announces that it will become the first ever official hair partner of Lanserhof Tegernsee, the Bavaria based health resort and current holder of the World’s Best Medical Spa accolade. System Professional’s EnergyCode™ Mapping and product range will be available within Lanserhof Tegernsee’s salon, along with a care menu which includes a bespoke treatment developed specifically to cater to the needs of its clientele.
System Professional’s collaboration with the Lanserhof Tegernsee’s salon is born of a shared philosophy of science and well-being and the salon taking a diagnostic approach to provide a bespoke, ultrapersonalized solution for the needs of each individual.
For more information, please visit www.systemprofessional.com