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Guy Tang #1 Hair Activist & Hair Bestie, has Beyonce-released his own color line, #mydentity

Thursday, 16 March 2017 23:30

OOOOOOOoooh! Let’s face it, every single hair color Guy Tang introduces into social media eventually becomes a topic of conversation behind the chair!

His vision for fashion and his connection to the consumers is something that has lifted this colorist to the white caps of the industry and now his vision will be reflected in #mydentity, a new brand of colors that will forecast the most daring trends.

His full range of professional haircolor is designed to create the most demanding color trends, from Rose Gold, Mauve Metallic to the delicious Mint Green, or really and kind of ‘Paranormal Hairtivity’ that you may encounter in your career.

Cult LA Colorist & Hair Activist, Guy Tang, created a social media dynasty by inspiring other stylists, just like him, to make a difference and change the world by doing hair in a different way. Through the concept of sharing and education, Guy Tang created a community with of #hairbesties and shares a devotion to color, or as he calls himself #hairaddicts, through videos, IG relationships, and event through the guidance of his relationships with his favorite products within the industry.

Guy introduced his own unique and kooky style into the industry by providing education through hair art on his YouTube channel, Instagram and Facebook platforms. When someone shines so brightly so quickly in the digital world, projects have to keep evolving as much as they do in the beauty industry. From his Bellami extensions to his passion for Olaplex, thousands of hairdressers have learned from his tips and tricks to color hair, and now, the hair guru has announce the launch of #mydentity color!

I created #mydentity because I wanted to customize colors that we all dream of,” said Guy. “Colors are missing from our industry! I wanted to create a line that brings the fun & excitement back into haircolor. But most of all, I wanted
 to create a #hairbestie family that empowers and enables all of us to find our #mydentity.” 

To celebrate the release of his color line, Guy gathered some of his closest Hair Besties in California on February 12th for a top-secret workshop. Upon arrival, Guy revealed his brand and introduced his line of permanent, demi-permanent, direct dye, dual boosters, developers & lighteners, featuring customized colors that are missing from today's hair color.

Formulated with @Guy_Tang’s favorite lavender fragrance, these shades enable every stylist to easily create the most demanding haircolor trends of the season for you. #mydentity features break-through Mirustyle X-HPTM delivering x-treme heat protection to radically reduce the damaging effects of thermal styling & advanced VibraRicheTM technology for haircolor with 2x the shine.

#mydentity is now available online at

  • Guy Tang

  • Vibrant Pastel

  • Dusty Lavender

  • Rose Gold

  • Silver Smoke

  • Color Max


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