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A Bold Twist on Creative Color: Introducing Urban Shock Brights by Scruples

Tuesday, 17 January 2017 23:48

Designed for the colorist wanting to create limitless looks and build their direct dye range, URBAN SHOCK Brights are a shocking series of direct dye haircolors that expand the URBAN SHOCK palette!

Deliver the brightest statement-making shades with 6 gel-based, direct dye colors in a professional 3 oz tube, no developer required. These long-lasting, highly concentrated colors last up to 25 shampoos* and are 100% PPD, gluten, ammonia, paba and peroxide-free.

Defending against damage is never more important than when working with pre-lightened hair. URBAN SHOCK Brights is fortified with a blend of ECOCERT® certified shea butter and superfruits, allowing stylists to confidently color with direct dyes that condition and last. These naturally derived ingredients work together to help nourish and rejuvenate the hair, as Scruples’ Protective Barrier Complex (PBX®) surrounds and shields the direct dye molecule for seamless color saturation.

Intermixable shades and a clear allows for unlimited palette potential, encouraging self-expression!

For more information, please visit

*Results depend on shade(s) used, hair porosity, application and aftercare routine.

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