top news


Introducing Joico's New Metallic Shades Fire Off Full-Metal-Jacket Piercing Luster!

Monday, 12 December 2016 18:13

What happens when reflective metals meet Color Intensity? Instant attraction! And these shades will pierce right through your artist’s color-loving heart.

Introducing the new Joico Color Intensity “Metallic Muse” collection –Moonstone, Violet, Bronze, Mauve Quartz and Pewter– fresh, modern, multidimensional cool- and warm-toned metallized hues that mimic the muted luster of liquid metal!

One of the main properties of metals is shine and you have none more than with Joico’s newest collection of hues called Metallic Muse! As often happens in fashion, design and the larger world of art, the greater zeitgeist seems to have motivated Joico’s inner muse to create colors once again well aligned with Pantone’s fashion color report for Spring 2017, firmly establishing its trend-setting credentials in hair-color: "Reminiscent of the hues that surround us in nature, our Spring 2017 Fashion Color Report evokes a spectrum of emotion and feeling… designers applied color in playful, yet thoughtful and precise combinations to fully capture the promises, hope and transformation that we yearn for each Spring."

These sentiments are echoed well in artists Ricardo Santiago and Phil Ring’s haircolor looks to launch the line of Joico Color Intensity Metallic shades. Joico Global Artist Ricardo Santiago, a platform artist and educator for Joico’s JoiColor System, presents his “Crisscross Color-Melt” technique, a fluid and seamless gradation of intense color that melt both vertically and horizontally, for endless multiplicity in color-design that defies the imagination.

Instagram hair-color star Phil Ring, created a Joico Color Intensity “Optical Illusion” using the new Metallic Muse shades, for a finished look that’s Phil says is like “polished steel,” an “edgy, but soft look that your clients [will] love!

– Modern, multidimensional metallic hues that last through 15 shampoos.
– Reconstructs as you color with K-PAK’s exclusive Quadramine Complex® for guaranteed healthier-looking hair after every color service.
– Ultra nourishing Kukui Nut Oil leaves hair gorgeously conditioned + amps up shine.
– Can be mixed with all Color Intensity shades.

Joico Color Intensity “Metallic Muse” collection semi-permanent shades: Moonstone, Violet, Bronze, Mauve Quartz and Pewter – $6.25 Salon Price, 4 oz., available as of January 2017.

For more information go to or download the JoiColor System app (get it for iPhone and Android at Apple App Store & Google Play).

Related items

  • Mystic Poetry by Sevda Durukan 12 December 2016

    Full of calm and with an almost heavenly appeal, this collection combines various sources of inspiration. The Joico European Design Team member Sevda Durukan (Belgium) let her impressions of art, poetry, history and old family photographs melt into a beautiful showcase of her imagination and creativity.

  • Kaleidescope by Bruno Marc at Marc Antoni 12 December 2016

    The inspiration for 'Kaleidescope' was to create a collection that teamed strong graphic shapes with beautiful, bold colors. The collection is all about strong women, confidence and pushing the boundaries in color, cutting and styling. 

  • Metal Soul by Gonzalo Zarauza 12 December 2016

    Magical metallic hair looks created for the stunning 21st century women. Her main characteristics? A strong personality and a powerful charisma.

  • Joico announces Campaign to Support Salons across the U.S. in solidarity amid COVID19 Crisis 12 December 2016

    Joico, the brand that infuses “joi” in all they do, will be launching a feel-good campaign to help pro’s stay motivated and engaged, as well as a sweepstakes to aid some lucky salons during this time of struggle.

Copyright © 2012 | All rights reserved • Edizioni Esav s.r.l. | P.iva 05215180018 | | Privacy Policy login | Powered by coolshop

popup - Wisepops - script

Cookies - USA