top news


How To Change & Sculpt your Curl Pattern with White Sands Curl Up in Silk Firm Hold Mousse

Saturday, 22 October 2016 15:23

When it comes to curls, the perfect styling product provides flawless spiral definition with volume that lasts. But, what do you need to find this holy grail styler? A positive charge.

White Sands Haircare’s Curl Up in Silk Firm Hold Mousse ($19.50) redefines curls with its ability to change and provide a different type of wave pattern. The key is cationic or positively charged ingredients. The + charge makes the mousse's ingredients adhere to the curl like it is magnetized. This attracts moisture, pulling it, sealing it and keeping it in each strand. As the remedy for negatively charged (static) hair, whatever moisture you do not already have, this ingredient gives it to you.

Due to this unique chemical molecular structure, Curl Up in Silk then helps the waves take on a new shape with a rope-like effect. This new wave pattern causes the hair to group together and turn over each other for perfectly defined spirals. Yet, despite its firm hold, Curl Up in Silk provides a light, flexible feel free of unwanted flaking and product build up, leaving hair silky, shiny and soft.

Plus, Curl Up in Silk Firm Hold Mousse is not just for curls.

Offering thermal protection, this multi-purpose product is also ideal for round-brush styling. It helps to create lift for unsurpassed body and fullness for the perfect bouncy blowout each and every time. 

Price: $19.50 via fine salons &

Related items

  • What’s in a Curl Loving Cocktail? 22 October 2016

    From shampoo to style, Eufora cocktails curl loving ingredients for bespoke curl care.

  • Galactica #2 by Gina Gino 22 October 2016

    For this new collection Gina Gino wanted simple and modern hairstyles, pure and trendy lines, touches of strong colors in contrast and plenty of subtleties.

  • Too Funky by SK Style Barcelona 22 October 2016

    The 80s were lively and exciting years in which a carefree outlook on life was celebrated. That energy permeated everything, fashion, music, and of course, hair.

  • Atomic by Hairkrone 22 October 2016

    This collection takes us back to the late 80s and early 90s – with excessive hair trends, textures and cutting techniques.

Copyright © 2012 | All rights reserved • Edizioni Esav s.r.l. | P.iva 05215180018 | | Privacy Policy login | Powered by coolshop

popup - Wisepops - script

Cookies - USA