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Don't Just Dream in Color... Dream in Confetti with Joico Color Intensity!

Tuesday, 20 September 2016 21:48

The people have spoken – fashion colors are not just a fashion statement, they are a movement! A fun movement showcasing a festival of color expression like we’ve never seen.

From the streets to the fashion runways, this movement isn’t slowing down, and to help you keep it movin’ Joico’s kaleidoscope of color keeps changing it up with its NEWEST introductions: Joico Color Intensity Confetti shades collection – Mint, Sky, Lilac, Rose and Peach!

Pantone’s 2016 Fall fashion color report called for, “anchoring earth tones” and “exuberant pops of vibrant colors” with “[b]lue skies represent[ing] constancy…” stating, “…these unexpectedly vivacious colors in our Fall 2016 palette act as playful but structured departures from your more typical fall shades.” From Pantone’s “airy blue” to Joico's Sky, “Lush Meadow” to Joico's Mint, and “Bodacious” to Joico's Rose, Joico Color Intensity “Confetti” shades are the perfect translation of these atypical but very on-trend Fall colors that also transcend and transition into Spring 2017. This Fall (and Spring! 2017) these light-bright shades will have you dreaming in whimsical colors, and your artistic options will explode in phantasmagorical color combinations!

WHY YOU’LL LOVE THEM

– Healthier hair after every color service: Packed with award-winning K-PAK’s powerful Quadramine Complex® for guaranteed healthier hair after every color service.
Gorgeous condition + amped up shine: Ultra nourishing Kukui Nut Oil helps leave hair gorgeously conditioned + amps up major shine.
Breakthrough Pastel Extended Technology secures these playful hues for up to 10 shampoos of fresh-from-the-salon vibrancy.
– Intermixable with all Color Intensity shades = endless creative possibilities.

Create your own confetti looks and more with the entire Joico Color Intensity shade-family. Learn the Sue Pemberton's Confetti Technique now, and coming in October 2016 get Instagram superstar Larisa Love’s “Pastel-Melt Confetti” technique. Just go to Joico.com/intensity or download the JoiColor System app (get it for iPhone and Android at Apple App Store & Google Play).

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