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Introducing Pravana's Greatest Advancement in Blonding: the NEW Blonde Wand

Wednesday, 14 September 2016 22:07

PRAVANA introduces The Blonde Wand, a unique, patent-pending thermal lightening tool and Pure Light Crème Lightener, inviting industry professionals to create breathtaking blondes in less time than ever before.

The Blonde Wand and Pure Light Crème Lightener lighten up to seven levels and help cut processing time to just seconds, leaving hair in better condition than traditional lightening processes.

These new additions to the PRAVANA blonding arsenal are must-haves for colorists, especially for those specializing in creative color, global blonding, highlighting and more, allowing them to perform express lightening services that save time.

The Blonde Wand is a unique thermal lightening tool that allows colorists to fully process foil highlights in seconds with less damage than a comparable lightener processed at room temperature for 40 minutes. Combined with Pure Light Crème Lightener, colorists can lift up to seven levels in as little as 10 seconds. This is NOT a flat iron – The Blonde Wand is engineered specifically for special effects blonding and the plates do not make contact, allowing colorists to hover over the foils with ease and agility. Use The Blonde Wand to expedite foil highlight processing, provide clients with lunchtime lightening services, create express VIVIDS in under an hour, remove gold banding and more.

Pure Light Crème Lightener’s mild and gentle formula is enriched with pure coconut oil to create a rich, creamy, super-nurturing mixture. It’s ideal for both on and off-the-scalp lightening and special, heat-enhanced processing. In fact, it’s the only approved lightener to be used with The Blonde Wand. The consistency of the Pure Light Crème Lightener doesn’t drip or swell and because of the ultra-nourishing ingredients, there’s no need for lightener additives. When used alone, Pure Light Crème Lightener lifts up to five levels, and up to seven with The Blonde Wand. Sensitive clients will love the gentle formula and colorists will love how versatile and effective it is.

The Blonde Wand and Pure Light Crème Lightener will be available October 2016 at SalonCentric and State & RDA Pro Mart stores nationwide.

To see a sneak peek of the Wand, check out this video!

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