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Introducing Paul Mitchell's The Demi – a Perfect Fusion of Shine, Condition and Coverage

Tuesday, 06 September 2016 19:20

Color is changing and Paul Mitchell has introduced a new exciting launch in the demi-permanent color category which makes keeping up with the trends a lot easier and faster than ever before!

The Demi is Paul Mitchell's new demi-permanent hair color, a perfect fusion of shine, condition and coverage presenting 27 intermixable shades, including Clear for unlimited customization and more varied shade options with depth and/or translucency.

This means more freedom for the artist within! This color scheme is for the clients looking to experiment with highlights, and shades of vibrant color peeking through a more neutral base.

I love The Demi! The thicker consistency makes bowl and brush application easy! I noticed intense pigments and great coverage. I covered a level 7 strawberry blonde with 6A and it lasted, faded nicely, and all I had to do for the client was a retouch!” says Samantha Ploskonka from Samantha Ploskonka Studios, Crown Point, Indiana.

The Demi's liquid color mixes into a perfect gel consistency that’s ideal for both bottle and brush application. The client will notice that The Demi conditions hair while it colors, providing incredibly rich results with exceptional shine and vibrant color lasts 4 to 6 weeks.

For more information, please visit

  • The Demi Shades

  • The Demi: Rina

  • The Demi: Tyrie

  • The Demi: Vika

  • The Demi: Meri


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