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Set your clients up for success with the NEW Redken Root Fusion

Sunday, 07 August 2016 16:57

Redken Root Fusion is the first professional take-home root retouch solution launched by Redken in a single-use kit prescribed by the colorist for the client.

There’s no greater look and feel than fresh, day-of color for clients as they step out of the salon chair. Unfortunately, it takes just one to two weeks before regrowth begins to show at the hairline and roots, causing one in four clients to retouch their roots at home as a quick fix before their next salon service. With Redken’s Root Fusion, clients can officially bid a final farewell to the non-professional fix and pesky grays peeking through in-between salon services with the first professional root-blending solution by Redken, prescribed by the colorist and personalized to the client.

Root Fusion’s exclusive blending technology quickly and effectively diffuses grays between salon appointments in 20 minutes or less, providing clients with the ultimate salon experience in the comfort of their home until their next salon appointment. While it won’t prolong the time between salon visits, Root Fusion is the long-awaited answer for clients who want to avoid the trial-and-error of attempting to match their color and instead, protect the integrity of their professionally-color treated hair.

Randy Currie, owner of Currie Hair, Skin, & Nails, with locations in Pennsylvania and Delaware, says, “During my 40 year career, Redken has always supported hairdressers with the newest development in products and services. Root Fusion is another way we can enhance the customer experience and loyalty through professional recommendation and added value.”

Providing just enough for one application to the part and hairline, Root Fusion is a single-use kit that is only available when prescribed by a professional during an in-salon haircolor service. The kit includes one set of gloves, an easy-to-follow instruction sheet, the low-ammonia Professional Root Retouch color prescribed by the colorist, developer, one professional grade brush and a mixing bowl.

Each of the 27 Root Fusion shades match all of Redken’s permanent color brands, including Color Fusion, Color Gels and Chromatics, allowing colorists to easily convert their client’s custom salon color to one they can take home and apply themselves. With the professionally prescribed take-home kit, clients are now able to soften the visible line of demarcation between the natural hair and the previously color-treated hair, and colorists can be rest assured their clients will not attempt to match their color with a drugstore box.

My clients are always on the go and whether they’re 21-or 65-years-old, nearly all of them have struggled with grays and roots that appear before their next scheduled visit,” says Tracey Cunningham, Redken Celebrity Colorist. “A colorist’s worst nightmare is having our client come in with an at-home job gone wrong, but we also understand that schedules don’t always allow clients to visit the salon when they ideally should. Root Fusion allows my clients the confidence to blend their roots and grays until their next visit, while at the same time it gives me the peace of mind that they are not interfering with the professional job I am tasked to do as their colorist. It’s a win-win for everyone!

In general, Redken recommends that the Root Fusion application takes place approximately two to three weeks following, and before the next, professional haircolor application.

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