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Unlock the Secret to Lust-Worthy Locks: Joico NEW K-PAK Color Therapy Luster Lock!

Tuesday, 24 May 2016 22:31

What's the secret to model-beautiful hair? How can your color-treated hair look like those ads you see? Joico's got the key to unlock the secret, and it's time to pick that lock! Introducing new K-PAK® Color Therapy™ Luster Lock™!

It's the miracle treatment your “color-mis-treated" hair has been literally dying and dyeing for. Instant repair. Instant shine. Out-of-this-world vibrancy. Illuminating luster. Deep repair. Super slip. Soft and supple hair... ALL UNLOCKED IN A SINGLE USE. So, prepare yourself for #LustWorthyLocks!

In just one miraculous treatment, NEW K-PAK Color Therapy Luster Lock rescues even the most lifeless hair, leaving color-treated locks 9x stronger and literally glowing with gorgeous gloss and breathtaking shine! You’ll have to experience it to believe it – but once you do, you’ll literally have an “aha,” “oh wow,” jaw-dropping moment!

Luster Lock’s formula is so advanced that it adjusts to every hair type and condition. It’s all in how you use it…


For an instant & total transformation of fine hair, at-home users can:
– Apply Luster Lock to damp, freshly shampooed locks from mid-shaft to ends. Time for 1 to 3 minutes, then rinse thoroughly with warm water

For an instant & total transformation of thick, coarse hair:
– Apply Luster Lock to damp, freshly shampooed hair from scalp to ends. Time for up to 5 minutes, then rinse thoroughly with warm water


Luster Lock makes a perfect add-on service in the salon. Professionals can offer their color clients a Luster Lock treatment at the backbar while they’re getting their color service for instant softness, shine, manageability and color protection, then send them home with a tube for stronger, healthier hair with every use.
Following color processing (according to manufacturer directions) and thoroughly rinsing hair:
– Apply Luster Lock to damp hair and leave in for up to 5 minutes. Rinse hair thoroughly with warm water

Why You’ll Love It
– Megawatt, longer-lasting shine & stunning color vibrancy in just one treatment
– Smoother hair with a super reflective, high-shine finish
– Unbelievable body, manageability and style responsiveness
– Dramatically stronger, healthier locks with every use, protecting hair against styling abuse
– Stronger hair that is 9x more resistant to breakage, (even during the vulnerable wet-styling phase!)

The Inside Secret
Luster Lock brings together the hair-healing powers of two Joico ingredient breakthroughs:
Bio-Advanced Peptide Complex:  Our exclusive blend of smart, hair-identical keratins repair hair from the inside out.  These optimized proteins actively “seek out” and lock in on damaged sites, providing around-the-clock hair repair and protection.
QuadraBond Peptide Complex: Featherweight, quick-absorbing African Manketti and Argan oils replenish lost lipids, while our state-of-the-art “super” polymers resurface hair’s cuticle and create a lasting seal that locks in vibrant color and gorgeous, mirror-like shine.

Joico’s NEW K-PAK Color Therapy Luster Lock (1.4 oz., $19.99 SRP) is available starting July 2016 in salons, nationwide and at

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