top news


Purple Reign! Prime-Time Shades for Festivals & Summer by Joico

Thursday, 12 May 2016 18:31

You saw the “red” carpet turn regal purple at the Oscars this year with stars like Naomi Watts, Reese Witherspoon and others looking luxurious in purple gowns. For hair, this trend can be either bold or fold – right into natural haircolor, that is, delicately mingled in for a lighter or pastel-like look.

Joico agrees it’s time for a purple reign and that’s why they’re introducing a majesty of eight wow-worthy hues, from pale lilac to velvety amethyst. You’re sure to be just as excited about purple with the NEW Joico Vero K-PAK Color “Violet Femmes” collection of shades! What you see is what you get with these true-tone shades. Serve them straight up or test your mixing skills to create custom color creations.

Why you'll LOVE them!

VERO K-PAK® COLOR – Permanent Crème Color
– Repairs and protects with Quadramine Complex®
– Intermixable true-tone shades for amazing artistic freedom and limitless shade possibilities
– Delivers healthy-looking, long-lasting color results every time

VERO K-PAK® CHROME – Demi-Permanent Crème Color
– The power of K-PAK in a high-gloss demi
– Repairs and protects with Quadramine Complex
– Ammonia-free, true-tone shades for total artistic freedom
– Mellow too-yellow tones with their cool-warmth on contact; toning pre-lightened or brassy hair to perfection

Vero K-PAK Color – Permanent Crème Color: $6.25 Salon Price, and Chrome Demi-permanent Crème Color: $5.35 Salon Price (4 oz. ea.), available as of May 2016.

Get more on Vero K-PAK Color like video how-tos and step-by-steps by downloading the JoiColor System Mobile App today, available through the Apple App Store and Google Play, or go to

Related items

  • Rick Henry sees Red thanks to Joico 12 May 2016

    The Nine Zero One salon Celebrity Stylist & Joico Guest Artist was inspired by the new LumiShine collection of reds to create the Fire Red Quick Melt look.

  • Getting the Perfect Red 12 May 2016

    Joico’s LumiShine® PowerHouse Reds collection makes it easier to get just the shade of red you want.

  • Hair Art by David Murray 12 May 2016

    The inspiration for this collection came from wanting to play with bold color and experiment with different and alternative techniques.

  • Joico’s LumiShine Natural Warm Series How-To 12 May 2016

    Give your clients a trending “nude” hair look to match the latest make-up trends with this line of modern tones that provide the ultimate flexibility across all three color categories.

Copyright © 2012 | All rights reserved • Edizioni Esav s.r.l. | P.iva 05215180018 | | Privacy Policy login | Powered by coolshop

popup - Wisepops - script

Cookies - USA