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Wella introduces Lifestyle Salon Brand Kadus Professional to North American Market

Wednesday, 13 April 2016 15:47

Wella, a global innovator in the hair care and color industries, proudly debuts European lifestyle brand Kadus Professional to the North American market.

Drawing from more than 90 years of rich international heritage, expertise and research, the Kadus Professional range debuts in the U.S. and Canada with top-quality color and care products. This new value product line is accessible, reliable and intuitive, allowing entrepreneurial hair stylists to work smarter, not harder.

KADUS PROFESSIONALS NAMES GLENN NUTLEY COLOR AMBASSADOR
To mark this exciting new launch, Kadus Professional has tapped internationally-renowned celebrity hair stylist and colorist Glenn Nutley as the brand’s Color and Stylist Celebrity Ambassador. “Glenn Nutley truly embodies the entrepreneurial spirit of the Kadus Professional hair stylist,” explains Senior Vice-President of Wella Education, Fabio Sementilli. “His artistic genius and razor-sharp eye has helped him to secure A-List clientele and has led to stunning conceptualizations of some of the most iconic red-carpet and high-fashion looks of the past decade.”

BEAUTY IS A BUSINESS
Kadus Professional is dedicated to helping stylists and colorists thrive in their communities and grow their business with powerful tools. Through relevant, interactive and fun education that can be easily integrated in salon daily life, Kadus Professional stylists can learn, live and share the Kadus philosophy. With these accessible services, colorists will save time and money, and offer an even more enriching experience for their clients.

Kadus Professional’s portfolio will digitally service salons with education support that will be made available through the release of a smartphone app in June 2016. The app will include features such as Education Videos, Step by Step, Product Knowledge and an Ask the Experts feature, to easily fit into the ‘always on’ lifestyle of an entrepreneurial stylist.
Kadus Professional designed an easy-to-use education kit so colorists can immediately become familiar with Kadus Professional products and services, from mixing instructions to wallcharts to color techniques.
Kadus Professional introduces new symbols that graphically represent the language for professional hair care. These symbols are color-coded and easily deciphered, so they can form an intuitive code that empowers conversations and new connections in the salon.
Kadus Professional introduces insta-care services that provide guidance to reaching optimal hair care. From color radiance to visible repair, Kadus Professional has an instant results system targeting all haircare needs.

BREAKTHROUGH COLOR TECHNOLOGY
Formulated with innovative Vitaflection Microsphere technology, Kadus Professional’s Color Line of 44 shades provides consistent color results, irrespective of hair condition. The lipid-infused, extra-rich crème formulation deposits steady, vivid coverage and activates 500 trillion Vitaflection Microspheres to deeply penetrate each hair fiber, leaving locks smooth and shiny for visible vibrancy.

Kadus Professional Permanent Color: The lipid-based formula permeates deep into the hair where it locks together to provide even, 100% grey coverage, offering vibrant, younger, and radiant color.
Kadus Professional Demi-Permanent Color: The Demi-Permanent Color Collection infuses hair with shine-intensive pigment, and leaves locks soft and lustrous with its ammonia-free conditioning formula. The extra-rich crème provides up to 50% grey coverage and color balance from root to tip, lasting up to 24 washes.
Kadus Professional Blonding Powder: Formulated with moisture-binding lipids to protect hair from damage, Kadus’ Blonding Powder is a dust-free professional lightener that provides controlled lightening with up to seven levels of lift, to achieve premium quality, pure blonde results.

INSTANT CARE RESULTS
Developed with a tailored combination of protective ingredients and Radialux Instant Micro-Ion Technology, the rich formulation of the Kadus Professional Care Line offers scientifically-proven, instant and lasting results.

Kadus Professional Color Vibrancy System (Shampoo, Conditioner, Mask, Post Color Treatment)
Made with passion fruit extract & orange peel lipids, this system provides instant conditioning and protection against color fading and shifting. The combination of the shampoo and conditioner makes hair color radiant and more vibrant, for longer-lasting, brilliant color.
Kadus Professional Visible Repair System (Shampoo, Conditioner, Mask and In-Salon Treatment)
The Kadus Professional Visible Repair System – formulated with silk extract and almond oil – delivers instant repair and nourishment for damaged hair.
Kadus Professional Deep Moisture System (Shampoo, Conditioner and Mask)
The Kadus Professional Deep Moisture System was created with honey and mango extract to provide instant moisture and protection from dehydration and dryness.
Kadus Professional Impressive Volume System (Shampoo, Conditioner and Conditioning Mousse)
Formulated with lemongrass & bamboo extracts, this system offers an instant volume boost, while strengthening thin and fine hair.
Kadus Professional Velvet Oil. Developed with argan oil and vitamin E, the lightweight formula of the Kadus Professional Velvet Oil helps repair and restructure all hair types. It’s proven to provide revitalization and heat protection, and is an ideal styling product for fine hair.

Kadus Professional’s Color and Care lines ranges in price between $5.25 - $15.00

For more information, visit www.kadusprofessional.com or call 800-974-1288

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