28 March 2024

Go Big or Go Beachy! Redken’s NEW High Rise Volume & Beach Envy Volume

It’s not always easy making decisions – especially when it comes to choosing a hairstyle. Now, you can take your clients’ volume to new heights in the salon with Redken’s NEW High Rise Volume and Beach Envy Volume haircare collections and Chemistry Volume Shot Phase.

Whether your client wants big volume that looks and feels flawless or volume in the form of cool texture, movement and body, Redken’s new volumizing haircare collections are the perfect solution to help clients with all hair types achieve any style!

Voluminous hair has always been and always will be in style. There’s classic, big volume, and now we’re seeing more of this cool, textured volume, which is just as beautiful,” says Rodney Cutler, Redken Brand Ambassador and owner of Cutler/Redken Salons in NYC. “All of the products in Redken’s NEW High Rise Volume and Beach Envy Volume haircare collections feature filloxane, which is an ingredient that penetrates the cuticle to the cortex and spreads along the fiber to provide more body, texture, volume and substance to the hair so you can achieve the best volume regardless of the end look you’re trying to achieve.”

PRODUCT LINEUP & TECHNOLOGY

HIGH RISE VOLUME: FOR POLISHED VOLUME AND LIFT
Rise to any occasion with Redken’s NEW High Rise Volume. A volume-boosting blend of filloxane and softening polymers create major lift for a style that won’t let you down.
High Rise Volume Shampoo & Conditioner: Up your volume! High Rise Volume Shampoo and Conditioner deliver a lightweight, volume-boosting blend of filloxane and softening polymers to create lift and body.
High Rise Volume Duo Volumizer: The power of two! High Rise Volume Dual Volumizer combines a lightweight volumizing cream with a high lift gel that blends filloxane and polishing silicone polymers for voluminous style.

BEACH ENVY VOLUME: FOR BOLD BEACHY TEXTURE
Get gorgeous volume that makes waves with Redken’s NEW Beach Envy Volume haircare collection. A texture-boosting blend of filloxane, minerals and polymers create amplified, loose waves with amazing body – no sand or salt required.
Beach Envy Shampoo & Conditioner: Get big beachy texture! Beach Envy Volume Shampoo and Conditioner deliver a lightweight, texture-boosting blend of filloxane, minerals and polymers to create amplified, loose waves with amazing body!
Beach Envy Volume Wave Aid: Ready to make waves? Beach Envy Volume Wave Aid features a mineral blend that infuses texture to create waves and big beach style.

CHEMISTRY VOLUME SHOT PHASE
Formulated with professional strength 10% filloxane, Redken’s NEW Chemistry Volume Shot Phase is a deep treatment for any client looking for an extra boost that will help to build long-lasting volume in minutes. Achieve maximum volume for every client when used with the High Rise Volume or Beach Envy Volume Shampoo, Conditioner and Duo Volumizer or Wave Aid.

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