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Discover the New Joico InstaTint. Instant Intensity. Zero Commitment!

Friday, 18 December 2015 16:45

Love bold, bright haircolors but too shade-shy to commit? Now have your fun… no strings or damage attached!

New InstaTint temporary color shimmer sprays from Joico come on strong, delivering shimmering, shining, devastatingly dazzling color, before washing out (up to three days later!) with a single shampoo. Spray these pigment-packed beauties directly onto finished ‘dos for an iridescent, insta-fabulous pop of color here and there, or mix and mingle all five shades to create your own custom tint.

Joico's commitment-free color technology allows you to try out all the haute hue trends of the moment—ombré, sombré, etc., without getting too attached. Are you a “dye-hard” Joico Color Intensity fan? Layering InstaTint over strands creates a post-worthy prismatic effect like nothing you’ve ever seen! Spray… and snap away! Choose from Fiery Coral, Sapphire Blue, Orchid, Pink, and Mermaid Blue to give yourself a pop of color!

Why You’ll Love Them

  1. • Up to 3 days of bright, bold color – washes out in 1 shampoo!
  2. • 5 high-impact hues to love and layer
  3. • Brilliantly brushable with long-lasting hold
  4. • Instantly refreshes the vibrancy of Joico Vero K-PAK Color Intensity shades
  5. • Temporary pigments = no commitment or damage of traditional haircolor

…But the absolute best reason to love them: you get to #PopYourColor any time, any place, for as long or as little as you like! With music festival season just around the corner, the timing couldn’t be more perfect – now that’s music to festival lovers’ ears!

To get you started Joico resident hairstyle expert and celebrity hairstylist Paul Norton has put together some easy DIY hairstyles you can try to really make your InstaTint color pop! Fun and imaginative, you can “pop your color with a “bohemian rhapsody” style or “the wanderlust” look. Stand out in the crowd by trying the “music junkie” or be the “wild child!” Head over to Joico.com to learn these and more; try any or all of these simple styles or create your own and then show us how you #popyourcolor @Joico with #InstaTint on Instagram!

All five of Joico’s new InstaTint Temporary Color Shimmer Sprays (1.4 oz., $9.99 SRP) are available starting March 2016 in salons nationwide and at Joico.com. For information on this product, where to buy, and to get the hairstyles above, visit joico.com

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