top news

Products

Discover the New Joico InstaTint. Instant Intensity. Zero Commitment!

Friday, 18 December 2015 16:45

Love bold, bright haircolors but too shade-shy to commit? Now have your fun… no strings or damage attached!

New InstaTint temporary color shimmer sprays from Joico come on strong, delivering shimmering, shining, devastatingly dazzling color, before washing out (up to three days later!) with a single shampoo. Spray these pigment-packed beauties directly onto finished ‘dos for an iridescent, insta-fabulous pop of color here and there, or mix and mingle all five shades to create your own custom tint.

Joico's commitment-free color technology allows you to try out all the haute hue trends of the moment—ombré, sombré, etc., without getting too attached. Are you a “dye-hard” Joico Color Intensity fan? Layering InstaTint over strands creates a post-worthy prismatic effect like nothing you’ve ever seen! Spray… and snap away! Choose from Fiery Coral, Sapphire Blue, Orchid, Pink, and Mermaid Blue to give yourself a pop of color!

Why You’ll Love Them

  1. • Up to 3 days of bright, bold color – washes out in 1 shampoo!
  2. • 5 high-impact hues to love and layer
  3. • Brilliantly brushable with long-lasting hold
  4. • Instantly refreshes the vibrancy of Joico Vero K-PAK Color Intensity shades
  5. • Temporary pigments = no commitment or damage of traditional haircolor

…But the absolute best reason to love them: you get to #PopYourColor any time, any place, for as long or as little as you like! With music festival season just around the corner, the timing couldn’t be more perfect – now that’s music to festival lovers’ ears!

To get you started Joico resident hairstyle expert and celebrity hairstylist Paul Norton has put together some easy DIY hairstyles you can try to really make your InstaTint color pop! Fun and imaginative, you can “pop your color with a “bohemian rhapsody” style or “the wanderlust” look. Stand out in the crowd by trying the “music junkie” or be the “wild child!” Head over to Joico.com to learn these and more; try any or all of these simple styles or create your own and then show us how you #popyourcolor @Joico with #InstaTint on Instagram!

All five of Joico’s new InstaTint Temporary Color Shimmer Sprays (1.4 oz., $9.99 SRP) are available starting March 2016 in salons nationwide and at Joico.com. For information on this product, where to buy, and to get the hairstyles above, visit joico.com

Related items

  • Mystic Poetry by Sevda Durukan 18 December 2015

    Full of calm and with an almost heavenly appeal, this collection combines various sources of inspiration. The Joico European Design Team member Sevda Durukan (Belgium) let her impressions of art, poetry, history and old family photographs melt into a beautiful showcase of her imagination and creativity.

  • Kaleidescope by Bruno Marc at Marc Antoni 18 December 2015

    The inspiration for 'Kaleidescope' was to create a collection that teamed strong graphic shapes with beautiful, bold colors. The collection is all about strong women, confidence and pushing the boundaries in color, cutting and styling. 

  • Joico announces Campaign to Support Salons across the U.S. in solidarity amid COVID19 Crisis 18 December 2015

    Joico, the brand that infuses “joi” in all they do, will be launching a feel-good campaign to help pro’s stay motivated and engaged, as well as a sweepstakes to aid some lucky salons during this time of struggle.

  • Industry News! Joico announces retirement of Sara Jones, and appointment of Melisa Gill 18 December 2015

    Joico, a Henkel Beauty Hair Care Professional brand, announced the retirement of Sara Jones, SVP and General Manager, and appointment of Melisa Gill who will be replacing Sara as General Manager effective May 1, 2020.

Copyright © 2012 | All rights reserved • Edizioni Esav s.r.l. | P.iva 05215180018 | email:info@estetica.it | Privacy Policy login | Powered by coolshop

popup - Wisepops - script

Cookies - USA