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Mizani introduces New True Textures Collection for Curls, Coils and Waves

Thursday, 19 November 2015 15:03

MIZANI, the professional grade solution for textured hair, is excited to introduce True Textures: a luxurious haircare and styling range for curls, coils and waves.

Formulated with a unique combination of nourishing marula, olive and coconut oils, MIZANI True Textures provides a professional balanced level of deeper moisture and seals in moisture for a week’s worth of defined, elongated curls. Rich in antioxidants and essential fatty acids, this collection smoothes, conditions and hydrates, leaving hair softer, shinier and restored for an amazing natural curl pattern. It also contains an alluring Tropical Fruit Colada scent, with top fragrance notes that include Orange, Sparkling Lemon, Cassis, Pear and Melon, among other tropical fruit blends.

With the growing trend of consumers choosing to wear their hair in its naturally curly state, MIZANI is proud to offer both stylists and consumers a high-quality, professional range to meet their needs. “Our goal is to inform consumers that proper haircare maintenance can only happen at a salon,” states Kate Oechsle-Truesdale, MIZANI Director of Education. “Having natural hair doesn’t mean you have to be your own stylist. MIZANI True Textures care and styling line proves that stylists are versatile on all hair types. True Textures allows stylists to teach their clients how to properly use the right products for their hair texture starting at the salon and ending at home.”

THE COLLECTION:
Comprised of eight key products, the MIZANI True Textures collection includes:

HAIRCARE:
• MIZANI True Textures Moisture Replenish Shampoo (SRP: $16.00) – Gently cleansing sulfate-free shampoo
• MIZANI True Textures Moisture Replenish Conditioner (SRP: $17.00) – Moisturizing conditioner
• MIZANI True Textures Cream Cleansing Conditioner (SRP: $16.00) – Cleanse and condition in one-step with this gentle, low-foam sulfate-free cleansing conditioner co-wash
• MIZANI True Textures Intense Moisture Replenish Treatment (SRP: $18.00) – Deeply moisturizing weekly treatment used to help revitalize, intensify and maintain hair’s natural curl pattern

STYLING:
• MIZANI True Textures Curl Define Pudding (SRP: $18.00) – Define and elongate curls for touchable texture without crunch
• MIZANI True Textures Twist and Coil Jelly (SRP: $18.00) – Ideal for creating two-strand twists, coils, twist-outs, and braid-outs without crunch
• MIZANI True Textures Style Refresher Milk (SRP: $16.00) – Lightweight, nourishing spray that provides 24-hour frizz control and refreshes unwashed curls, coils, and waves
• MIZANI True Textures Curl Enhancing Lotion (SRP: $16.00) – Enhance, define and prevent frizz without crunch

All formulas in the MIZANI True Textures line are Silicone-free and Paraben-free.

For more information visit Mizani.com and follow @mizaniusa on Instagram, Facebook and Twitter.

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