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Eufora International has embraced a people and planet-friendly philosophy since its founding in 1997. That long-standing mantra requires their product development practices honor the demand for high performance eco-friendly ingredients as well as ecologically responsible sourcing.

The Matrix Total Results Miracle Collection consists of life-changing products that work to restore and prime your everyday hairstyling routine.

Eufora International is expanding its premiere professional product line with the addition of the REform Professional Waving System, and this is definitely NOT that old school, embarrassingly frizzy, “mom perm” from days gone by!

From shampoo to style, Eufora cocktails curl loving ingredients for bespoke curl care.

ikoo, a leader in the European hair market, has launched in the US market during a volatile year. Despite the ongoing pandemic, the innovative brand has made a significant splash by announcing an exclusive partnership with Sally Beauty Holdings Salon Professional Segment, Systems Beauty Group.

Andis® Company, a leading manufacturer in handheld barbering and grooming tools, has announced the Slimline Pro GTX Trimmer – a long-awaited blend of two customer favorites.

Eufora International shares how the HERO ProAmino Peptide Complex™ fights hair loss.

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