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Consumers continue moving towards more natural, low maintenance styles and seek non-damaging, easy-to-use products to achieve these looks.

Innovative Chroma Intense Dye Technology creates longer-lasting, more intense colors, while providing stylists with endless customization opportunities.

The new face of RUSK®, where authenticity meets individuality – meet RUSKPRO®. This brave new battalion of products play harder, work longer and deliver on promises, to give stylists and their clients more of what they want every day. Get ready for greatness!

When Fall 2018 hair “inspo” takes its cues from Vanessa Kirby’s face-framing waves in MI6: Fallout or model Allana Arrington’s bodacious curls, MOP’s new frizz-fighting POMegranate Nourishing Oil (1.7 oz/MSRP $32) and POMegranate Smoothing Lotion (4.25 oz/$29) make the look a cinch to accomplish.

Whether your clients are wearing the trendy silvery blonde, rocking the grey Mother Nature gave them or sporting any other cool blonde tone, Keune Haircosmetics’ new Silver Savior Shampoo and Conditioner are the answers to their prayers.

Schwarzkopf Professional's OSiS+ introduces a full range of protective mousses that condition and add shine while blow-drying for long-lasting volume looks.

Say hello to creative freedom & perfectly imperfect hair with a NEW texture-building routine from Sebastian Professional... #EFFORTLESS

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