Although her Instagram feed may not tell her whole story, @leysahairandmakeup identifies herself as a humble girl who came from Cuba only 12 years ago. Her growth is incredible, especially noting that she is now part of Atelier by Square Salon and her professional growth is evident!.

Nude has never looked so good! The nude trend has taken Instagram and the beauty and fashion world by storm this month and Schwarzkopf Professional is no exception!

Schwarzkopf Professional just introduced OSiS+ Braid Boulevard, a brand new turnkey solution to assist in building your salon’s braid business, and create an entirely new revenue stream. From chic to sporty, every girl loves a good braid to liven up her hairstyle and take it to the next level!

Legendary stylist Odile Gilbert creates ethereal looks with Schwarzkopf Professional for Rodarte's Fall/Winter 2016 show at New York Fashion Week.

Guy Tang is a character of life; as animated as he looks in his frequently visited YouTube videos. With songs, personality and, most importantly, education for his audience, Guy has singlehandedly amassed a following of #Hairbesties, all wishing to color like him, or to be colored by him.

Instagram is the holder of secrets and treasures. This week we ran into Kate Macfarlane, an Aussie stylist with a je-ne-sais-quoi when it comes to creating colors that mimic nature! 

Holidays are such busy moments in the year that hairdressers focus on maintaining the books, setting up appointment, running through the day with backed up appointments, but simple things, like retail and social media fall to the back of the list.

These geometrically styled silhouettes use height as the defining angle, moving the hair both away and towards the forehead for a dramatic editorial yet masculine look. The diversity in hair textures is not an obstacle, but rather a factor Jose Garcia uses for each texture creating collective but unique styles... Watch the stunning video below!

Schwarzkopf Professional Artist Team Member Jorge Buccio sits with Estetica USA to talk about the new game changing color from Schwarzkopf Professional, IGORA COLOR10; the first professional permanent color in just 10 minutes.

Announcing a new partnership with Schwarzkopf Professional and a new chapter for their Hooker & Young brand, Gary Hooker and Michael Young unveil their most enigmatic collection to date.