Bridging the gap between the catwalk and street fashion, ESSENTIAL LOOKS by Schwarzkopf Professional inspires hairdressers and salon clients each season, with directional catwalk trends translated into wearable salon looks.

Inspired by the iconic new Schwarzkopf Professional's BLONDME collection, Hooker & Young present six beautiful models covering the entire blonde spectrum.

or the first time ever, this season’s Schwarzkopf Professional European Essential Looks show will take place in London: where the craft of hairdressing meets the culture of fashion.

When Schwarzkopf Professional launched the #StrongBonds campaign, they decided to place a flashing bright light and illuminate the beauty behind the people that continuously bring business to salons, despite the elements of life that might separate clients from their lifetime stylists.

Forever clients are the most valuable assets to a successful profession in beauty. Whether it boils down to common taste, proper use of products, or a genuine friendship that underlies each salon visit, beauty pros thrive on the loyalty of their clients. After countless interviews and years in the industry, these are what we at Estetica call a forever client.

Schwarzkopf Professional's ASK Artists embody belief in the power of knowledge to shape futures. Rightly so, their educator also represent the top talent in the industry, slicing through wigs at the runways and flying around the country spreading their technical tips and tricks.

Being a leader in the hair industry, a billion dollar industry, does not depend only on the numbers and being the best in what you do, but rests greatly on the ability to create loyal relationships, based on trust and dependability.

Coloring is a chemical art as much as a quantifiable beauty, and the final result is always a moment whee hair used to suffer in the past. Hair leader Schwarzkopf Professional had revolutionized their color sector with the most protective and reconstructive means to date.

2017 SAG Awards winner, Julia Louis-Dreyfus' graced the red carpet with a youthful, sophisticated hairstyle, a tribute to the late Mary Tyler Moore, created by Schwarzkopf Professional and Julia's celebrity hairstylist, Matthew Monzon. Learn HOW TO recreate the look!

On November 6th and 7th Schwarzkopf Professional partnered with Kut Haus Salon in Claremont, CA for Color Revolution – a showcase with the hottest Instagram hair gurus to put Schwarzkopf Professional's newest bonding innovations to the test!