Ever wonder why race cars require high octane fuel? Simple, there are higher standards when it comes to getting peak performance. The same holds true when you want to deliver the best professional color service.

Paul Mitchell Professional Color launches the newest member of the Paul Mitchell ColorXG family, Paul Mitchell CremaXG!

Curls and waves are enhanced by a metallic glow in Kristie Kesic's Wild Embers collection, which is inspired by a luminous fragment amid smouldering ashes. Different shades of red are placed side by side, creating movement and three-dimensionality, with endless possibilities for customization.

Aveda expands their Full Spectrum™ hair color with long-awaited bold, semi-permanent hues that also leave hair conditioned and radiant.

The bold attitude of being oneself and of being a reflection of one's own self: from this suggestion comes the new Reflection collection by Angelo Seminara for Davines, dedicated to the unexpected moments that interrupt the daily routine and to those women who embrace them.

The always buzzing and buzz-worthy Nine Zero One Salon in West Hollywood, California is known for its celebrity clientele.

Answering the demand from health-minded consumers for a more natural and organic approach to hair and beauty, ONC artofcolor Professional offers colorists an organic alternative to the toxic chemicals found in traditional hair color products.

A new, sophisticated take on traditional pastels! The Goldwell brand team is extending its Colorance portfolio to include five brand new pastel shades inspired by the colorful 80s trends that are currently ruling the runway.

Pulp Riot and Luxury Brand Partners, parent company to R+Co, V76 by Vaughn and Smith & Cult, are excited to announce a partnership.

Festivals aren’t just about the music anymore. They are runways for unique styles, a place to celebrate art in its many forms, including beauty and fashion.