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Get the Look: Kylie Jenner VMAs Sleek Style by Andrew Fitzsimons
Tuesday, 21 August 2018 14:08Celebrity hairstylist Andrew Fitzsimons created Kylie Jenner’s sophisticated do' during last night's VMAs using Alterna Haircare styling products and ghd tools. Below are Andrew's how-to tips for recreating the look!
Get the Look: Kylie Jenner's Sleek Vibes by Andrew Fitzsimons
Tuesday, 13 March 2018 18:03Celebrity hair stylist Andrew Fitzsimons did an awesome job creating Kylie Jenner's sleek vibes using Alterna Haircare & Schwarzkopf Professional products last week – learn HOW TO!
How To: Celine Dion's Dark, Structured Do' by Brent Lawler for Alterna Haircare
Thursday, 04 May 2017 21:37Legendary singer Celine Dion stunned the red carpet at her Met Gala debut paying homage to designer Rei Kawakubo with an awesome do' created by Brent Lawler for Alterna Haircare. Learn HOW TO!
Bamboo Beach! Alterna Haircare breathes a Brand New Summer Quartet
Thursday, 20 April 2017 22:19Four new products have been designed by Alterna Haircare, right in time for the summer session! Beauty is a hard feat in the humidity and blistering heat, and damage can transform even the shiniest manes into a genuinely hot mess.
Get the NYFW Look: Maki Oh's Fashionable Box Braids by Nate Rosenkranz
Sunday, 19 February 2017 16:08Maki Oh FW2017 presentation during New York Fashion Week was flooded with fashionable box braids – the fascinating hair looks sported by the models were created by lead stylist Nate Rosenkranz using Alterna Haircare. Learn HOW TO!
Alterna Haircare welcomes Celebrity Hairstylist Andrew Fitzsimons as Brand Ambassador
Wednesday, 01 February 2017 20:32Alterna Haircare welcomes celebrity hair stylist Andrew Fitzsimons to the #AlternaNation family as brand ambassador. In this new role, Fitzsimons will expand the brand’s existing celebrity footprint, develop social media content for stylists and consumers and help grow the brand’s education programs.
Breaking News! Henkel to Open New Beauty Care Hair Professional Facility in the Los Angeles Area
Thursday, 17 November 2016 20:28New state-of-the-art office brings Henkel's North American professional hair care brands – Schwarzkopf Professional®, Alterna®, Kenra Professional® and Sexy Hair® – under one roof.
Alterna Haircare: Give your Clients the Luxury they deserve from Behind the Chair
Wednesday, 05 October 2016 19:54Caviar is one of the world’s most coveted luxury foods but aside from it being edible luxury it’s also full of important vitamins and nutrients that promote healthy hair and scalp.
Industry News! Alterna Haircare appoints Raphaël Grange as New General Manager
Wednesday, 06 July 2016 18:25Alterna Haircare just announced the appointment of Raphaël Grange to the position of General Manager, filling the open role of CEO/President. Grange will take on the role beginning July 2016 and will be based out of the New York City Alterna corporate headquarters.
NYFW How-To: Custo Barcelona's Look by Tomo Jidai for Alterna Haircare
Wednesday, 17 February 2016 21:57Learn how stylist Tomo Jidai for Alterna Haircare along with the Alterna Global House of Experts (AGHE) and Alterna Haircare Creative Team created the hairstyles for Custo Barcelona's Fall/Winter 2016 show, where individuality is king.