top news
Introducing Wella Professionals ColorMotion+: New Essentials for In-Salon and At-Home Color Care
Wednesday, 05 August 2020 15:20Meet Wella Professionals' newest premium care line with three in-salon treatments and three at home care products. The full collection elevates color care beyond anti-fading by improving colored hair quality in three areas: Color Protection, Vibrant Shine and Stronger Hair.
Celebrating the Art of Blonding with Wella Professionals North America Changemakers
Tuesday, 21 July 2020 16:03In an editorial shoot with Estetica, Wella Professionals honors the brand’s 140th anniversary, bringing together three influential North American artists to celebrate their color portfolio.
Wella Professionals reveals its #140changemakers anniversary collection to celebrate milestone year
Monday, 20 July 2020 20:45Rossano Ferretti, Global Ambassador, heroes the stylist community to curate a digital-first for the brand.
Tune In! Wella presents Fractured Not Broken Virtual Fundraiser Event!
Wednesday, 08 July 2020 16:38The event will raise money for two organizations Wella is proud to support: the Professional Beauty Association's COVID-19 Relief Fund to aid in salon industry recovery efforts and The Loveland Foundation, an organization committed to showing up for communities of color in unique and powerful ways, with a particular focus on Black women and girls.
Hot News! Wella announces 2020 Beauty Envision Awards Finalists
Monday, 29 June 2020 15:52Wella announced the 36 finalists in the 2020 Beauty Envision Awards, a competition for salon professionals who are ready to unleash their creativity and envision the next era of beauty.
Estetica Exclusive: Up Close and Personal with Patricia Nikole @paintedhair
Thursday, 28 May 2020 15:46Self-made, determined and exceptionally skilled, Patricia Nikole aka @paintedhair defied all odds to become an industry leader and pioneer in hair painting trends. In 2020 Patricia has been appointed Wella Professionals Brand Ambassador.
Hot News! Wella Professionals announces Patricia Nikole, @paintedhair, as new Brand Ambassador
Wednesday, 13 May 2020 09:53Known for her signature ‘painted hair’ technique and visionary stance on social media and education, Patricia Nikole aka @paintedhair joins forces with Wella Professionals.
Breaking News! KKR to acquire Majority Stake in Coty Professional Beauty
Monday, 11 May 2020 12:30Coty and KKR signed a Memorandum of Understanding for KKR to acquire a majority stake in Coty’s Professional Beauty and Retail Hair Businesses at a contemplated enterprise value of $4.3 billion.
But First, Hair! Wella Professionals harnesses Renewed Sentiment for Hairdressing Profession
Wednesday, 06 May 2020 11:24Global survey commission reveals that women are most looking forward to seeing their hairstylists post lockdown.
The Top 10 Emerging Beauty Trends after the Lockdown
Wednesday, 22 April 2020 15:51How will the current crisis impact upon the future of beauty? It’s a question we’ve all been pondering ever since the true scale of this pandemic first began to emerge.