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Mentored by Sebastian’s Anthony Cole and Wella’s Galini Hristov, cosmetology students Angie Hinojosa & Kamree Markley shine at their first pro photoshoot produced by Estetica Magazine: whimsical pops of vivid colors amplify bold, fearless styles for an enthralling hair fashion collection.
Haircolor How To: Sophie Turner's #BlondeGoals by Sonya Dove using Koleston Perfect ME+
Friday, 05 April 2019 15:07
Wella Professionals Global Creative Artist Sonya Dove created an awe-inspiring haircolor formula for Wella Professionals Celebrity Ambassador Sophie Turner, soft, icy blonde. For Sophie Turner’s blonde goals, Sonya used a combination of all-over color glossing and highlights.
A story made up of weaves and connections, revolving around the concept of the straight line as the basis of an intricate network. Vintage brunette, brown with chrome accents contrast with white and satin blonde.
Create Your Vision: Beauty Envision Awards Seminar @ Wella Studio
Friday, 15 March 2019 18:43
Learn how to bring your unique vision to life and leave with your complete entry for the North American Beauty Envision Awards in this 3-day seminar.
Get the Look: Sophie Turner's Icy Blonde Lob by Sonya Dove using Koleston Perfect ME+
Wednesday, 06 March 2019 15:08
Wella Professionals Celebrity Ambassador Sophie Turner’s icy blonde lob, courtesy of Wella Professionals Global Creative Artist Sonya Dove, is inspired by this young, fresh moment in her life and career.
KOLESTON PERFECT with ME+ by Wella Professionals: A Historic Revolution for the Professional Hair Color Industry
Tuesday, 19 February 2019 16:41
Wella Professionals technical advancement soars to new heights with KOLESTON PERFECT with ME+, celebrating the brand’s most advance color innovation in over a century.
Spring 2019's Hottest Hairstyles: An Interview with Legendary Hairdresser Eugene Souleiman
Friday, 15 February 2019 16:52
At NYFW, hairstyles help tell a story and lead a brand’s vision. In some cases, the hair trends are more likely than the clothes to appear on the streets, but Wella Professionals Global Creative Director of Care & Styling and legendary hairdresser Eugene Souleiman proves that fortune favors the bold.
NYFW How To: Jeremy Scott's Asymmetrical, Monochromatic Madness by Eugene Souleiman
Wednesday, 13 February 2019 18:18
In classic Jeremy Scott fashion, his NYFW AW19 show made a statement on the runways. Backstage, a number of mannequin heads topped with short, straight black wigs stood out as they were lined up in a row...
A New Era of Ultra-Personalization: An Interview with Coty's Sylvie Moreau and Laura Simpson
Thursday, 31 January 2019 16:43
The Estetica Team met with Sylvie Moreau, President of Coty Professional Beauty, and Laura Simpson, Chief Marketing Officer, to talk about the professional beauty industry and how the company and its main brands –Wella, System Professional, ghd, OPI, Sebastian and Nioxin– are taking a fresh approach to serving today’s client.
Movement of emotions and emotions of movement. The new collection by James Longagnani is inspired by this intriguing game.
