Shay Dempsey, Sebastian Artistic Director, created this awesome collection of hair looks for his last show for in Moscow. "It was really working with all ethnicities, all types of different hair texture, and real people who wore these looks with PRIDE – it's all about the personality fitting the hair style," says Shay.

Say hello to creative freedom & perfectly imperfect hair with a NEW texture-building routine from Sebastian Professional... #EFFORTLESS

Rock stars DJ Ashba and James Michael solidify their relationship with Sebastian Professional as Global Art Director Shay Dempsey helps transform their image – Don't miss our exclusive video below!

Coty Professional Beauty is delighted to announce the return of hair industry icon, Robert Lobetta, into the fold. He will take up the role of Creative Visionary at Sebastian – mentoring young talent and overseeing the creative direction of the brand.

In a connected world where technology drives every aspect of life, nature still holds the greatest power to fuel our creativity. Its raw and wild force recharges us, its power keeps us looking beyond, and thinking forward. This season, plug your digital self-back into the elements to recharge the self-inside.

For this worldwide webinar, Sebastian's Global Art Directors, Michael Polsinelli and Shay Dempsey, together with the International Artistic Team, will welcome you in the New York studio and introduce to you the new S/S 2017 RE-CHARGE Collection!

The idea behind the 'Shako' project is an evolution from S&M first project called Black Armor. There was one design in particular called “Flare” that stood out and they felt it needed a family of its own. It was also the only piece that wasn’t made of hair but instead constructed out of wooden skewers.

This season Sebastian Professional shapes a world without labels or limits where liberated individuals connect across cultures to go against the grain of convention. This is a world where each of us has the power to become our own limited edition, making our mark as an everyday masterpiece.

Building on the tradition of pushing creative boundaries, Sebastian Professional is once again bringing innovation to the hair care industry with the introduction of DARK OIL.

Sebastian Professional Global Artistic Directors Shay Dempsey and Michael Polsinelli just launched their personal creative brand S&M and their project Brainwerx with the backing of the prestigious brand, Sebastian Professional.