Prestige hair and beauty brand, ECRU New York, was the exclusive backstage hair sponsor for Nolcha Shows during NYFW SS20. A reimagination of the classic braid was the inspiration that graced the runway – learn HOW TO!

Prestige hair and beauty brand, ECRU New York, was the exclusive backstage hair sponsor for the Nolcha SS20 Runway Shows.

Redken Global Creative Director Guido Palau capitalized on individuality to an extreme at Marc Jacobs’ SS20 NYFW Show. Check it out!

School was in session on the rooftop at New York City’s New Design High School on the Lower East Side for Dion Lee’s SS20 presentation. The late afternoon sunlight softened the stone and steel runway surrounded by graffiti artwork, setting the mood for a show that conveyed a tough elegance.

Aveda Senior VP, Global Creative Artistry Antoinette Beenders created the hair look for the Naeem Khan SS20 runway show: a sleek and “superhuman” updo featuring a dimensional fishtail braid that was inspired by the architecture of the beautiful Zaha Hadid building where the show was held.

“Individuality is really important to Gypsy Sport, so everyone is getting something a bit different and unique. I was inspired by people on holiday, but in a sort of fantasy world, and mixed 1920’s styles, like finger waves and pin curls, with futuristic 2020 looks,” says Cutler Hair Lead Evanie Frausto.

This glamorous hairstyle created by Eugene Souleiman, Wella Professionals Global Creative Director of Care & Styling, was inspired by Stephanie of Monaco in the late '80s. Eugene modernized the look by keeping the hair down (instead of up) and adding texture through to the ends.

Bob Recine created the hair look for the Ulla Johnson SS20 runway show: simple and youthful rope braids that show off a sense craftsmanship that is loved by the designer. Learn HOW TO!

Redken Global Creative Director Guido Palau capitalized on femininity and fun at Tory Burch’s SS20 NYFW Show. Learn HOW TO!

Jeremy Scott SS2020 collection was all about a kitschy sci-fi 'neon rock opera' so Eugene Souleiman, Wella Professionals Global Creative Director of Care & Styling, wanted to follow that theme through in the hair, with colorful styles inspired by the characters from the “Jem and the Holograms” animated series.