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Displaying items by tag: LumiShine

Smoke and ash are usually signs of trouble, but in this case, it’s exactly what you need to stay cool! Keep brunettes and blondes lustrous and cool with NEW Joico LumiShine Color “BLUE ASH” shade series!

Hairstylists across the U.S. voted and it’s now official: Joico LumiShine™ Color is professionals’ favorite new haircolor line!

Jenna Dewan-Tatum and Olivia Wilde, were certainly among the brightest stars last night at the Golden Globes thanks to Joico Celebrity Colorist and Spokesperson Denis de Souza and LumiShine™ twice-the-shine hair-color!

Always a statuesque beauty, Padma Lakshmi embodied elegance wearing a silky citrin colored, and very form fitting gown by Romona Keveza. Lakshmi represented well on the red carpet for her again-nominated show 'Top Chef' in the category of Outstanding Reality-Competition Program.

Joico, the hair color and care company focused on bringing the “joi” to hair through their innovations and industry leadership in healthy hair, has tapped the talents of celebrity colorist and internet “phenom” Johnny Ramirez for the launch of their new color line, LumiShine.

Joico’s new LumiShine™ Repair+ Permanent Crème and Demi-Permanent Liquid Color leave hair 100% replenished and re-strengthened and with TWICE the shine!

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