Reaching record attendance, Premiere Orlando 2019 welcomed an enthusiastic crowd of 60,123 beauty industry professionals and students from all 50 states and across the globe.

Joico Global Brand Ambassador Larisa Love is a believer in the Joico Defy Damage System and explains how you, too, can optimize the performance of your haircolor and lightener to deliver the stunning results.

Introducing Joico Defy Damage – The Next Generation of Bond Building! A new line of professional in-salon bond-building, -protecting, -strengthening and color optimizing treatments plus an at-home care range that has to be experienced to be believed!

It was a night to remember at the Metropolitan Museum of Art in New York where camp was the theme and celebrities did not disappoint. From those who were inspired by classic Disney characters to Lady Gaga’s unforgettable 15-minute entrance.

Emma Roberts is living her best blonde life thanks to Nine Zero One Salon stylist and co-salon owner, Nikki Lee using Joico Blonde Life™ Lightening Powder and LumiShine® haircolor.

Almost nine months ago on June 6th 2018, fifteen unsuspecting professional hairstylists traveled to sunny southern California – some from across the pond in the U.K. and even as far away as Norway – to take part in what, at the time was only described to them as “Project D.”

At Sunday night’s Oscars in Hollywood, global icon Lady Gaga not only conquered her first Academy Award for Best Song of the Year but also grabbed the buzz of the red carpet with her gorgeous hair. Celebrity hairstylist Frederic Aspiras created her fabulous 'do using Joico products.

During last night's SAG Awards gala, Lady Gaga's elegant updo was inspired by a timeless ballerina bun – her bright, blonde hair gently swept away from her face. The style was created by Frederic Aspiras, Lady Gaga’s Personal Master Hairstylist, with Joico – learn HOW TO!

Everybody's talking about Hailey Bieber's incredible new dusty rose hair color that Nine Zero One stylist Florido Basallo created a few days ago. Learn how he achieved the look!

Tinsel town has been gaga over A Star Is Born’s Lady Gaga’s performance on the big screen. Already nominated for the industry’s top prizes: SAG Awards, The Golden Globes and the Oscars – her star is shining brighter than ever, which means her iconic looks on the red-carpet and upcoming Las Vegas residency will be in the spotlight.