During last night's SAG Awards gala, Lady Gaga's elegant updo was inspired by a timeless ballerina bun – her bright, blonde hair gently swept away from her face. The style was created by Frederic Aspiras, Lady Gaga’s Personal Master Hairstylist, with Joico – learn HOW TO!

Everybody's talking about Hailey Bieber's incredible new dusty rose hair color that Nine Zero One stylist Florido Basallo created a few days ago. Learn how he achieved the look!

Tinsel town has been gaga over A Star Is Born’s Lady Gaga’s performance on the big screen. Already nominated for the industry’s top prizes: SAG Awards, The Golden Globes and the Oscars – her star is shining brighter than ever, which means her iconic looks on the red-carpet and upcoming Las Vegas residency will be in the spotlight.

The Elementary collection is based on simple shapes and techniques, combined with sumptuous color and texture. Compositions are natural and clean, with perfect finishing to make each look complete and uniquely beautiful.

A rich combination of color and texture – ‘Kaleidoscope’ mixes bold shapes with movement and color to create a collection inspired by the beauty and complexity of fine art. 

Matt Beck, the owner and founder of the digital educational platform for professionals, FreeSalonEducation.com has partnered with Joico, the hair color and care company focused on bringing the “joi” to hair through their innovations and industry leadership in healthy hair.

Multi-faceted shades are flanked by graphic lines and soft textures in Chad Demchuk's Inner Self collection. Contrasting strands transform the hair into a 'hide-and-seek' color game.

Any season is for brides, but not every bride is for every season. Some brides opt for spring, while others want a white wedding in winter...

After starting a fruitful friendship in 2017 with helping to create content and support launch events for the 2018 release of Joico’s NEW Beach Shake and Body Shake sprays, then joining them as a headliner for their rousingly successful Global Destination Education in Punta Cana, Dominican Republic...

Julianne Hough is back to living the blonde life and thanks to her Nine Zero One Salon stylist and co-salon owner, Riawna Capri using Joico Blonde Life Lightening Powder and LumiShine® haircolor, she’s shining healthy and bright and we’ve got her formula just for YOU!