Almost nine months ago on June 6th 2018, fifteen unsuspecting professional hairstylists traveled to sunny southern California – some from across the pond in the U.K. and even as far away as Norway – to take part in what, at the time was only described to them as “Project D.”

At Sunday night’s Oscars in Hollywood, global icon Lady Gaga not only conquered her first Academy Award for Best Song of the Year but also grabbed the buzz of the red carpet with her gorgeous hair. Celebrity hairstylist Frederic Aspiras created her fabulous 'do using Joico products.

During last night's SAG Awards gala, Lady Gaga's elegant updo was inspired by a timeless ballerina bun – her bright, blonde hair gently swept away from her face. The style was created by Frederic Aspiras, Lady Gaga’s Personal Master Hairstylist, with Joico – learn HOW TO!

Everybody's talking about Hailey Bieber's incredible new dusty rose hair color that Nine Zero One stylist Florido Basallo created a few days ago. Learn how he achieved the look!

Tinsel town has been gaga over A Star Is Born’s Lady Gaga’s performance on the big screen. Already nominated for the industry’s top prizes: SAG Awards, The Golden Globes and the Oscars – her star is shining brighter than ever, which means her iconic looks on the red-carpet and upcoming Las Vegas residency will be in the spotlight.

The Elementary collection is based on simple shapes and techniques, combined with sumptuous color and texture. Compositions are natural and clean, with perfect finishing to make each look complete and uniquely beautiful.

A rich combination of color and texture – ‘Kaleidoscope’ mixes bold shapes with movement and color to create a collection inspired by the beauty and complexity of fine art. 

Matt Beck, the owner and founder of the digital educational platform for professionals, FreeSalonEducation.com has partnered with Joico, the hair color and care company focused on bringing the “joi” to hair through their innovations and industry leadership in healthy hair.

Multi-faceted shades are flanked by graphic lines and soft textures in Chad Demchuk's Inner Self collection. Contrasting strands transform the hair into a 'hide-and-seek' color game.

Any season is for brides, but not every bride is for every season. Some brides opt for spring, while others want a white wedding in winter...