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Displaying items by tag: Joi Rooks

KMS California asked 3 renowned stylists to create a range of fresh, modern, runway-worthy hair looks. Here are the inspiring, easy to love styles they came up with, along with step-by-step tips for pulling them off. Recently shot in New York City, each look shares a common denominator: artful loops.

Joi Rooks' Clipper Tips for a Refined Rockabilly

Monday, 19 October 2015 18:44
Published in Education

Men's grooming is becoming an art form, it has definitely evolved. Stylists in the salon must be able to offer grooming to male clients – from facial hair to options in haircuts, color and styling. 

Get the Look: The Return of the Precision Cut

Tuesday, 08 September 2015 16:04
Published in Education

Could the precision cut be returning after all the natural waves and texture? Joi Rooks, owner of fresche salon (Atlanta, GA,, has more and more clients requesting control and polish, and she’s turning to precision cutting to deliver. 

How To! Icy Nordic Blonde Makeover by Joi Rooks

Tuesday, 21 July 2015 15:48
Published in Education

It may be warm outside, but icy, Nordic, blonde hair can keep guests cool this summer. Joi Rooks, owner of fresche salon (Atlanta, GA,, shares her formula. 

Sometimes, it’s best to hear it straight from the stylist’s mouth, Joi Rooks, owner of fresche salon (Atlanta, GA,, explains her EveryDayPeopleProject #frescheEPP program.

What to Do When a Client Gives you Carte Blanche

Tuesday, 21 April 2015 23:20
Published in Education

Isn’t it every stylist’s dream to have someone sit in their chair and give them carte blanche? A blank slate just waiting to be turned beautiful! Joi Rooks, owner of fresche salon (Atlanta, GA), was given the opportunity when her sister put herself in Rooks’ trusted hands.

Decolorizing Tips: Two Big Options for your Salon

Tuesday, 03 March 2015 22:17
Published in Education

Decolorizing has become big in my salon – clients wanting old color removed, looking to either go back to their natural color or even grey. This week I had several, but this one was done all in one day from a copper/brown with grey roots to a pale ash blonde using Goldwell,” says Joi Rooks, owner of fresche salon (Atlanta, GA).

For artists such as hairstylists, unique characteristics of the changing seasons are very inspiring, as well as everything they come in contact during those seasons – it can all evoke a feeling or design

What’s the plan when a client isn't booked out for enough time but they want a creative color and cut? “You make it work,” says Joi Rooks, owner of fresche salon in Atlanta, Georgia. 

Make Your Manover A Success with KMS California

Monday, 09 June 2014 19:19
Published in Education

Joi Rooks, owner of fresche salon (Atlanta) says when men want a change, they don’t always know what to ask for and look to their stylists for expert guidance. She offers tips to make manovers a success!

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