Self-made, determined and exceptionally skilled, Patricia Nikole aka @paintedhair defied all odds to become an industry leader and pioneer in hair painting trends. In 2020 Patricia has been appointed Wella Professionals Brand Ambassador.

Sheltering at home is perhaps hardest on people-oriented professions, like hairdressers, who are used to personal interactions and working with their hands to channel their creativity.

Keratin Complex is calling all stylists to share their amazing work on Instagram from November 1st through December 31st for a chance to win incredible prizes –including a trip to the Keratin Complex Global Artist Summit in Las Vegas– with the new Show Us Your KC Obsession contest!

OMC is hosting an exciting contest on Instagram to share opportunities for artistic growth and invite their virtual community to become part of the OMC family.

OMC is very excited to announce a contest happening on Instagram to more deeply engage and share opportunities for artistic growth and community through competing and being part of the OMC family. The prize, TWO all expenses paid trips to OMC HairWorld on in Paris!!!

The Pulp Riot team is on a mission. They created a wholly new kind of bright culture, where color is the momentum of the brand, and social media is the platform on which it’s education thrives.

Tutorial videos, photos of original hairstyles, shots of hairlooks signed by world famous hairstylists enrich the Instagram profile of Estetica, dedicated entirely to hair fashion of the past, present and future – and to the most important international events!

Intense and vibrant, but also irreverently rock & roll. Shades of violet and purple constitute a part of the color spectrum that is more than a mere trend. Once worn only by the most transgressive fashionistas – violet/purple hair is becoming more and more mainstream.

The battle for the hearts and minds of clients that rages between neighboring salons is nothing compared to the cut-throat world of social media, where recently Instagram introduced a copy of Snapchat Stories and Twitter revealed plans to push rollout of its own ‘me-too’ offering originally announced last year.

Brit Taddei is a creative hair artist and educator based in Norfolk, VA who brands herself as Electric Fringe Hair on Facebook. This digital maven has incredible skills when it comes to vivid color and has caught Estetica USA’s eye as one of the most liked photos on our reposted images on Instagram.