Sam Villa Artist Series Brushes are designed for the discerning stylist who demands the very best precision performance.

Seen on the spring 2016 runways and transitioning into fall runways, there is a shift in men’s hair trends evolving to more polished vintage styles suitable to multiple hair lengths and textures. 

Now that the NYFW frenzy has died down, stylists everywhere are figuring out how to adapt the runway looks for their guests. Geneva Cowen, Artistic Director for Sam Villa, says the hot trend is mixed textures!

The 90’s are a massive influence on current trends – the era was marked by a poignant contrast of grunge and prep. The grunge aesthetic has grown wildly this past year and the European market picked up on the prep side.

Isn’t texture the element that sets a look apart? Smooth and sleek, frizzy and puffy, lazy curls, defined curls… the combinations are endless, and can give one single cut endless styles.

“As hairdressers, we’re always trying to teach our guests something about their hair, but I’ve found that when I ask naturally textured guests how they style their hair, I usually end up learning something from them, because they have embraced their natural texture and know more about it than anyone,” says Geneva Cowen, Artistic Director for Sam Villa.

Weddings are big business, and those that are successful rely on a solid checklist of organized procedures, techniques and resources to deliver brides a stress free experience and beautiful hair. Geneva Cowen, Artist Director for Sam Villa, shares her checklist!

The Ruby from the Modern Heritage Sam Villa Collection is a haircut that embraces the essence of the 70's, with short detached surface layers and extended perimeter lengths. Think free-spirited rock and roll infused with multiple identities to add value! 

Introducing the Modern Heritage Collection by the Sam Villa Team, merging influences from the heritage of hairdressing from the 60’s and 70’s with the 90’s, resulting in haircuts that meet the needs of the every day hairdresser and client.

Scarlett Johansson, Rihanna, Tilda Swinton, Jada Pinkett Smith, Kelly Osbourne and Pink are some the fierce women who have worn the shaved undercuts with confidence and attracted mainstream appeal. Geneva Cowen, Artistic Director for Sam Villa, gives a step by step on how to create it!