top news
CHI Partner School Program participates in Klein Educational Symposium
Wednesday, 02 March 2016 00:41On Monday, February 22nd, the CHI Partner School Program aligned with the Klein ISD Cosmetology Schools by participating in their Klein Educational Symposium.
Real is Beautiful! CHI & Zendaya team up to Encourage Women to be their Authentic Self
Friday, 26 February 2016 20:10CHI, the global leaders in ceramic hair tools and premier hair care, and celebrity ambassador Zendaya officially unveiled the launch of the #REALisBEAUTIFUL campaign.
Estetica's Exclusive Interview: Farouk & Basim Shami
Friday, 19 February 2016 17:53In 1965 Farouk Shami founded Farouk Systems, giving hairstylists like himself the best possible tools and products to work with. 50 years later, his son Basim is the second generation to head up the company. Don't miss our exclusive interview with Farouk & Shami...
Get the Look! Miss Universe at NYFW's Sherri Hill show styled by Farouk Systems & CHI
Tuesday, 16 February 2016 16:46Sherri Hill’s Fall 2016 Collection premiered during New York Fashion Week on February 12, 2016. With CHI Haircare as the show’s official hairstyling team, the newly crowned Miss Universe Pia Wurtzbach and Miss USA Olivia Jordan hit the runway with a sea of sensuous, soft waves.
Go Red for Women! Farouk Systems Inc. supports National Wear Red Day
Tuesday, 09 February 2016 19:21On February 5, 2016, Farouk Systems, Inc. and their employees celebrated National Wear Red Day in support of the American Heart Association’s Go Red for a Day movement.
Grow with Education! Farouk Systems Announces 2 New Key Appointments
Tuesday, 02 February 2016 21:25Basim Shami, CEO and President of Farouk Systems is proud to announce the company’s most recent appointments to the Show and Education Departments: Beverly Zunke & Alma Lopez.
Farouk Systems celebrates as the Official Haircare Sponsor for Miss Universe
Monday, 25 January 2016 12:39For over 10 years, Farouk Systems Artistic Team has created the Miss Universe winning looks for contestants around the world!
How To! The Sophisticate Look Step-by-Step by Farouk Systems
Saturday, 02 January 2016 16:36A combination of soft, long layers and blonde tones for the fashion-forward – learn how to recreate it!
Curl Up with ESTETICA USA's Winter Issue – Free Digital copy here!
Monday, 21 December 2015 16:38In this frosty season, there is a real need for comfort, and there is no better way to deal with the end-of-the-year stress than with our magazine this winter!
Farouk Systems battles Counterfeit Flat Iron production
Friday, 11 December 2015 16:04Farouk Systems President and CEO Basim Shami is proud to announce the company’s continued battle against counterfeit styling tools.