Farouk Systems President and CEO Basim Shami is proud to announce the company’s continued battle against counterfeit styling tools.

With the recent acquisition of the Miss Universe Organization by WME | IMG, Farouk Systems USA proudly re-instates its support.

Farouk Systems Inc. transforms the art of hairstyling with the absence of cords by launching the CHI Escape Cordless Curling Iron ($109.98). As the latest innovation from the brand, this iron is battery operated and features refined CHI ceramic technology that generates elegant styles on the go.

The Vibes Collection was created and directed by Rocky Vitelli, Global Artist for Farouk Systems. The inspiration and artistry of colors, shapes and styles were drawn from the many hues of Mexico.

Farouk Systems, Inc. presents the 'Resonance Collection' – created by Farouk Systems Global Artistic Director, Patrick Kalle and Creative Design Director, Maurice den Exter and Color Director, Richard Jordan.

Farouk Systems USA is proud to announce the signing of their first promotional agreement with Univision Enterprises, the products and services division of Univision Communications Inc. (UCI), the leading media company serving Hispanic America.

Glamorous. Glittery. Glistening. Holiday Flat Irons & Blow Dryers using the latest technology to produce silky, shiny, smooth hair that adds sparkle to your holiday season!

Estetica USA was there every step of the way at Farouk Cancun 2015 Global Conference and shares with you today’s brilliant Color Show – The Art of Color Comes Alive, where the brand took advantage of the undeniable talent of Farouk Systems' international artists.

Estetica USA is LIVE at Farouk Cancun 2015 Global Conference and is proud to share with you yesterday’s brilliant Global Runway Show, where the brand took advantage of its presence in 142 countries, and a very lucky selection of countries were invited to bring their hair fashion magic to the stage.

Over 5,000 beauty industry professionals from 142 countries arrived in Mexico to attend the sold out Farouk Cancun 2015 International Beauty Conference to celebrate and educate themselves to become expert versions of themselves next to industry legend Farouk Shami, as he celebrates his 50th anniversary in the hairdressing industry!