Miss Universe and Miss USA kick-off inspiring day of makeovers, confidence-building and professional education together with Farouk Systems in collaboration with Dress for Success Houston (DFSH). 

Street style combines with high fashion. Pure brilliance is the main protagonist of Farouk Systems Global Artist, Rocky Vitelli's, Spring 2018 "Radiant" collection. Metallic colors are combined with street style cuts. The result? High impact for those who do not want to go unnoticed.

Farouk Systems Global Artist Tammy Mixon shares how to replicate each look she created for reigning Miss Universe Demi-Leigh Nel-Peters during New York Fashion Week exclusively with CHI products and tools.

On Friday March 16, 2018, the Center for Arab American Philanthropy (CAAP) will honor Dr. Farouk Shami, the CEO and Founder of Farouk Systems USA, with their first ever “Outstanding Arab American Philanthropist Award”.

Farouk Systems USA just announced announce the launch of the BioSilk Silk Therapy® with Organic Coconut Oil Leave In Treatment: treat your hair and skin to a leave-in treatment infused with organic coconut oil and silk.

Farouk Systems, Inc. just announced their support of the Professional Beauty Association’s (PBA) Beacon program by becoming a Beacon Program Top Sponsor.

Farouk Systems, the maker of BioSilk, CHI, and Esquire Grooming, celebrated the long-standing sponsorship of the 66th annual Miss Universe pageant held at The Axis at Planet Hollywood Hotel in Las Vegas.

Farouk Systems, Inc., the makers of CHI and BioSilk, recently appointed Ivan Rodriguez as the BioSilk Hairstyling Ambassador. In this position, Ivan will create trends and photo collections, while assisting with public relations opportunities and representing the brand for various BioSilk events.

Eighteen incredibly talented Farouk Systems Global Artists were backstage helping the women’s vision of their competing look come to life. The tool of choice to create the various looks was CHI’s newest innovation, the CHI Lava Iron.

One of the strongest collaborations in the celebration of the industry is Farouk’s momentous involvement in the world of Miss Universe. Pageantry is a celebration of beauty and Miss Universe is the global epitome confident women who pride themselves in representing their country’s culture!