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Displaying items by tag: EIMI

NYFW How To: Dion Lee's Microbraid Magic by Eugene Souleiman

Tuesday, 11 September 2018 14:54
Published in Look

In a wardrobe of blushed pink, chic blacks and glamorous reds, the hairstyles created at Dion Lee SS19 evoked a paradoxical but complimentary toughness.

Post-self and past-self, Jeremy Scott’s latest collection is an homage to his heritage but one which insists on looking forward. Not quite 90s, not quite the 2000’s either, the look answers important questions about what it means to live in the post-millennial age. His inspiration is himself, in this “meta-muse”, gender-fluid tribute.

Game of Thrones has placed hairdressing on a national pedestal, with dozens of wigs used per episode and serves as an ode to the art of intricate braiding and hair artistry on set. English actress, Sophie Turner, is Wella’s Global Brand Ambassador, taking her relationship with hair to new levels!

To celebrate Jeremy Scott’s 20th Anniversary, Wella Professionals Global Creative Director of Care & Styling Eugene Souleiman took on a fresh approach to showcase Jeremy Scott’s SS18 Collection during NYFW – click here to watch the video!

Wella Professionals' Global Brand Ambassador Sophie Turner stunned on the red carpet for the highly anticipated season seven premiere of Game of Thrones in a sparkly, graphic sequin Louis Vuitton dress with subtle, loose waves. Learn how to create the look!

Continuing to forge the path of creative innovation, Coty Professional, a division of Coty Inc., announces worldwide star, actress Sophie Turner, as its Global Brand Ambassador for Wella Professionals.

Fashion Supremo! Eugene Souleiman's EIMI Wow Factor!

Wednesday, 26 April 2017 20:39
Published in Look

Eugene Souleiman, Wella Professionals Global Creative Director of Care & Styling wows the runways at the SS17 Fashion Weeks. His secret weapon? EIMI – and one very special hero product!

Wella Professionals Top Artist, Aubrey Loots has had a career where his passion for hairdressing has been the main reason for his unparalleled success. His name in known throughout the industry and is usually met with a smile.

For Milly’s FW’17 collection, the models graced the runway in playful, multifaceted, chic outfits with vibrant colors and textures. The off-the-shoulder button-ups, sequin dresses and structured materials harmonized with a dewy make-up look and hairstyle which emphasized each model’s innate beauty.

Sophie Turner dazzled tonight on the red carpet at the 2017 Golden Globes in a floor length structured Louis Vuitton gown. Her sophisticated hairstyle coupled with her graphic dress creating a fashion forward look that gave her a sleek edginess on the red carpet. Learn how to recreate the look! 

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