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Displaying items by tag: DKNY

‘Aspirational meets practical’, was the mission statement from designers Dao-Yi Chow and Maxwell Osborne for DKNY’s SS17 collection. The sporty-luxe, clean designs represented the pair’s vision for life in a futuristic place they called ‘Neo Soho’.

The hard-edged, sophisticated architecture of New York’s One World Trade Center was the inspiration for the slightly masculine tailoring of the collection as well as for the strong, graphic simplicity of the hair look at DKNY’s SS16 NYFW collection.

The obvious contradictions at first glance are the mix of tension and texture. At DKNY FW2015 Collection Show the hair was tight to the head at the front, then left loose at the back, with a hidden braid detail to create lift and movement as the girl walks. Learn how to recreate the look with Eugene Souleiman, Wella Professionals Global Creative Director of Care & Styling.

DKNY SS’15 show in New York transported us all back to the hip-hop urban culture of the 80’s and 90’s! Wella Professionals Creative Director Eugene Souleiman created an amazing hair look inspired by NYC mix of urban cultures... learn how to recreate it!

NYFW Kickoff: Estetica ‘Salutes The Runway’ with Aveda

Thursday, 04 September 2014 13:54
Published in Events/News

Estetica was in attendance yesterday to ‘Salute The Runway’, the kickoff event for New York Fashion Week! Salute The Runway was held at The Pavilion at the Lincoln Center. Estetica joined Aveda, who was sponsoring the event, to celebrate United States Military Service Women.

The colors of summer with Fashion Week S/S 2014! Wella Professionals interprets the season’s trends with hair looks that range from minimalist rigor to advanced textures.

Wella Professionals and DKNY: a dynamite team at NYFW

Monday, 30 September 2013 12:57
Published in Look

Eugene Souleiman, Wella Professionals Global Creative Director, created a flawless look for the SS'14 collection

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