Hairstylist Jonathan Hanousek created a stunning look for Jaime Pressly for the Critics' Choice Awards. According to Jonathan, “For Jaime's look we wanted something glamourous but with a twist. She loves her hair sleek but I wanted to see some texture, so I created her braided hawk.”

The second generation of Touch Screen Technology for futuristic styling... Touch, see & feel the difference!

The CHI G2 Styling Iron has a Dynamic New Design, New Size & New Technology!

Farouk Systems Inc. made a stacked appearance at this year’s International Beauty Show held March 8-10, at the Jacob K. Javits Convention Center in New York.

Project Runway All-Stars crowned Season Ten Winner Dmitry Sholokhov – Winning Designer’s second successful Win and New CHI Haircare Sponsor!

The Spring/Summer 2015 collection of Ultra CHI Flat Irons are a jubilee of candy colored treats for the hair and will add a vivacious and playful kaleidoscope of color to any fashionista’s beauty repertoire!

Winter can be the not so jolliest season for your hair. In fact, sometimes it is one big bah humbug, making hair dull, dry and in need of some serious nourishment.

The 63rd annual Miss Universe Competition contestants brought beautiful women from across the globe under one roof to Doral, Miami last Sunday night. The pageant drew in more than 7.6 million viewers, making it the most watched since 2006. 

To achieve Miss Universe 2015’s (Colombian Paulina Vega) crowning look, official hair care sponsor, CHI took center stage creating her styles, along with the hair of all 88 contestants from around the world!

Estetica Magazine was proud to be behind the scenes at the 63rd Miss Universe Pageant this weekend in Miami. Farouk Systems Inc. and CHI successfully partnered with the Miss Universe Competition once again to make it a decade in making the girls simply breath taking.