Winter can be the not so jolliest season for your hair. In fact, sometimes it is one big bah humbug, making hair dull, dry and in need of some serious nourishment.

The 63rd annual Miss Universe Competition contestants brought beautiful women from across the globe under one roof to Doral, Miami last Sunday night. The pageant drew in more than 7.6 million viewers, making it the most watched since 2006. 

To achieve Miss Universe 2015’s (Colombian Paulina Vega) crowning look, official hair care sponsor, CHI took center stage creating her styles, along with the hair of all 88 contestants from around the world!

Estetica Magazine was proud to be behind the scenes at the 63rd Miss Universe Pageant this weekend in Miami. Farouk Systems Inc. and CHI successfully partnered with the Miss Universe Competition once again to make it a decade in making the girls simply breath taking. 

As we anxiously wait for the upcoming 2015 Golden Globe Awards, waiting to see what the red carpet looks will bring us – from fashion to hair, our curiosity is peaked!

Farouk Systems Inc. announces that the FSI site has now launched its Club CHI Rewards membership enrollment application on their newly designed website.

Farouk Systems Inc. proudly announces its continued support of the Miss Universe Organization, sponsoring their 63rd annual pageant which is set to air on NBC January 25, 2015 (8-11 P.M. ET). 

Farouk Systems USA proudly announces their continued support of Lifetime’s Project Runway All Stars as the official hair care provider for season four premiering October 30 at 9/8c.

Farouk Shami and his many associates gathered at the CHI Palace to commemorate Farouk’s birthday as well as his most recent accomplishment in receiving an Honorary Doctorate of Beauty Arts from Seokyeong University.

CHI Smart Volumizing Hair Styling Iron has been awarded “Best Hair Tool” for the 2014 QVC Customer Choice Awards! As their top rated product, the CHI Smart Volumizing Iron became an award winner after an impressive 68,429 votes were cast.