Reconnect and journey #BacktoBioSilk as the brand celebrates the miracle uses of Silk Therapy Original – the iconic leave-in treatment for both hair and skin. This marks its return with over 3 decades of award winning results!

Farouk Systems Inc. launches its newly upgraded formulation for CHI Blondest Blonde Ionic Powder and Cream Lightener. Each product provides improved lifting power to help achieve higher levels of lifting without sacrificing the integrity of the hair through its key ingredient, Silk Protein.

On Sunday, May 14, 2017 – 51 contestants from around the United States competed for the winning title. The newly crowned Kára McCullough (25) from District of Columbia holds a degree in chemistry and works at the U.S. Nuclear Regulatory Commission.

With CHI as the official haircare sponsor for the 2017 Miss USA Pageant, Farouk Systems Global Artist Albert Luiz was responsible for creating Kára McCullough‘s crowning look.

Michelle Rene Elam, the department head of hair on CW’s Jane the Virgin, shares her TV styling secrets and tips for creating the hair on Season 3. What is a typical day of filming like? How do you keep the hairstyles looking freshly styled for hours at time with HD cameras?

The CHI Onyx Euroshine 1” Crimping Iron provides volume and texture to create unique styles. The 1” Onyx ceramic micro-ridged crimping plates produce noticeably shinier results. In addition, the preset temperature settings offer easily recognizable and customizable temperature selection per hair type.

LMCA announced that Milady has written its first exclusive global license to Farouk Systems, Inc. the maker of BioSilk, CHI and Esquire Ultimate Men’s Grooming. This exclusive global license will provide products and styling tools for cosmetology student kits from Farouk Systems.

Celebrity makeup artist Tarryn Feldman and celebrity hairstylist Kristen Carbine styled Maddie & Tae for the 52nd Academy of Country Music Awards. Nominated for Vocal Duo of the Year – the Nashville Glam stylists reveal how they created each of their looks step by step.

Hundreds of thousands of NewBeauty readers, as well as renowned beauty experts and editors made their votes count in NewBeauty magazine’s seventh annual Beauty Choice Awards, featured in the Spring/Summer 2017 issue—on stands in April!

Jomari Goyso is a celebrity hairstylist known internationally for his breakthrough story and his starlit clientele. He joined forces with none other than our friend Farouk Shami, who is launching Jomari into the worlds of everyday women with the project #CHIparaMi.