Developed for women with natural curls and texture, CHI’s new Aloe Vera with Agave Nectar Haircare Line is a 7-piece collection providing solutions to enhance definition, moisturize hair, and maintain frizz for smoother styling.

The inspiration for the Identity Collection revolves around a women's inner strength and how it emerges into an inner glow with her own identity.

From her viral #LavaWalk to now wearing #LavaWaves, Miss Universe 2018 Catriona Gray’s crowning hairstyle was created by CHI Haircare’s new self-spinning hair curler.

Created by Farouk Global Board Artist Rocky Vitelli, CHI's new Fall Trends model collection features 3 different color visions brought to life: Copper Gold Fusion, Amethyst Grey and Cranberry Merlot.

On November 7, 2018, CHI was hand-picked by Today Show hosts, Kathie Lee Gifford and Hoda Kotb, along with the hair department at NBC, to participate in their annual “Favorite Things” Party and Segment.

On Friday, September 7, 2018 at Gotham Hall, CHI’s team of hairstylists, led by Global Artist Tammy Mixon, was on hand to create the runway looks for Sherri Hill’s Spring/Summer 2019 Collection during New York Fashion Week.

Innovative Chroma Intense Dye Technology creates longer-lasting, more intense colors, while providing stylists with endless customization opportunities.

Chairman and Founder Dr. Farouk Shami announces a 30% increase in sales for 2018, spanning across Farouk Systems Inc.’s channels nationally and internationally.

Farouk Systems Inc. presents the “Stardust” Collection – created by Farouk Systems Global Artistic Director, Patrick Kalle and Creative Director, Maurice den Exter and Color Director, Richard Jordan for the Autumn/Winter 2018 and 2019 seasons.

Farouk Systems, Inc.  recently hosted a Creative Artistic Team (CAT) Training for over 100 International Brand Ambassadors from all four (4) continents at their home base in Houston, TX.