Despite COVID-19, FSI withstood a pandemic by focusing on company strengths to create new products, haircare, and tools – all while giving back.

Farouk Systems, Inc. (FSI), the creators of CHI and BioSilk, and LG Household and HealthCare, Ltd. (LGH&H) unite in a joint venture to bring for the most advanced and cutting-edge products for customers worldwide, launching BEYOND GLOW® Botanical Skin Care.

Farouk Systems Inc. announced the creation of the company's Health + Care Division. This new category will showcase an array of natural and high-tech sanitizing innovations under the trusted CHI and BioSilk brand names.

What would make a woman never want to wash her hair again? How about a hairstyle created with 6,000 flawless non-conflict diamonds?

Over 2,000 Sally Beauty Stores and Sallybeauty.com will now carry CHI Shine Shades and CHI Chroma Shine Hair Color.

Farouk Systems’ spirit of innovation infused a global presence when the company recently hosted a 3-day summit for their international distribution partners.

Energetic and radiant, the color "Coral" is a tone that evokes vital enthusiasm, the embodiment of an extrovert attitude; a chromatic vitality that illuminates with intensity every moment of our day.

As the next big dryer innovation, CHI just presented the launch of the LAVA Volcanic Lava Ceramic Hair Dryer.

One model, five looks... this is Fortitude by hairstyling master Rocky Vitelli. Stand your ground, courageous and confident, showing your inner and outer beauty.

The Metropolitan Collection is based on individualism and is a comprehensive approach to fashion and styles that are unique.