As North America looks in hope towards salon businesses re-opening, Henkel North America, via its haircare professional brands, Alterna®, Joico®, Kenra®, #mydentity®, Pravana®, Schwarzkopf Professional®, SexyHair®, and Zotos Professional® announce its “Beauty Care United - Standing Together with Stylists” a campaign and program aimed at helping to bring back the ‘unity’ in the salon community.

Celebrity hairstylist Andrew Fitzsimons created Kylie Jenner’s sophisticated do' during last night's VMAs using Alterna Haircare styling products and ghd tools. Below are Andrew's how-to tips for recreating the look!

With a 360 view of Los Angeles, Henkel Academy of Hair is already on top on the beauty world at their new headquarters in thriving Culver City, CA.

Celebrity hair stylist Andrew Fitzsimons did an awesome job creating Kylie Jenner's sleek vibes using Alterna Haircare & Schwarzkopf Professional products last week – learn HOW TO!

Legendary singer Celine Dion stunned the red carpet at her Met Gala debut paying homage to designer Rei Kawakubo with an awesome do' created by Brent Lawler for Alterna Haircare. Learn HOW TO!

Four new products have been designed by Alterna Haircare, right in time for the summer session! Beauty is a hard feat in the humidity and blistering heat, and damage can transform even the shiniest manes into a genuinely hot mess. 

Maki Oh FW2017 presentation during New York Fashion Week was flooded with fashionable box braids – the fascinating hair looks sported by the models were created by lead stylist Nate Rosenkranz using Alterna Haircare. Learn HOW TO!

Alterna Haircare welcomes celebrity hair stylist Andrew Fitzsimons to the #AlternaNation family as brand ambassador. In this new role, Fitzsimons will expand the brand’s existing celebrity footprint, develop social media content for stylists and consumers and help grow the brand’s education programs.

New state-of-the-art office brings Henkel's North American professional hair care brands – Schwarzkopf Professional®, Alterna®, Kenra Professional® and Sexy Hair® – under one roof.

Caviar is one of the world’s most coveted luxury foods but aside from it being edible luxury it’s also full of important vitamins and nutrients that promote healthy hair and scalp.