top news

Look

More than just a Trend: get empowered by Natural Texture

Monday, 28 September 2015 18:30

As hairdressers, we’re always trying to teach our guests something about their hair, but I’ve found that when I ask naturally textured guests how they style their hair, I usually end up learning something from them, because they have embraced their natural texture and know more about it than anyone,” says Geneva Cowen, Artistic Director for Sam Villa.

Cowen says being open, asking questions and listening to naturally textured guests is a great way to learn more about natural texture. Ask about likes and dislikes, and if they have any issues, offer a professional opinion on a solution. “It’s empowering to embrace your natural texture and be yourself.  As stylists, we have to adjust and learn new techniques to help our guests on their journey,” she adds.

Embracing natural texture is becoming more of the norm now, straightening is harsh on hair, expensive and takes a long time. Working with natural texture instead of against it is very empowering and the results are more organic and last longer. And the good news is, although the sales of relaxers are down, the trend has driven retail sales up: “The natural hair trend is driving an increase in sales of styling products such as styling moisturizers, setting lotions, curl creams, pomades, etc.,” said Tonya Roberts, multicultural analyst at Mintel. Vogue even lists it as one of the top 10 beauty trends for spring 2016!

Highlighting Natural Texture:

1. Apply Redken Curvaceous Ringlet anti-frizz protecting lotion, and using only hands, stretch dry hair with a Sam Villa Professional Ionic Blow Dryer to create maximum volume.

2. Twist ends in fingers with a small amount of Redken Curvaceous full swirl cream-serum to separate and define the ends.
 
It’s that easy! Stylists interested in learning even more about naturally curly hair types can access Sam Villa’s Curlicious on demand!

  • Image Credits
  • Hair: Team Sam Villa
  • Artistic Director: Geneva Cowen, Artistic Director for Sam Villa
  • Photography: Shalem Mathew
  • Makeup: Lorina Alailefaleula
  • Wardrobe: Rachel Droege

Related items

  • Video Alert! How to Cut Face Framing Layers with Sam Villa 28 September 2015

    Looking for a new way to cut soft face-framing layers? Sam Villa, Co-Founder of Sam Villa and Global Artistic Ambassador for Redken, uses diagonal sections and high elevation in this easy to replicate approach that creates predictable layers with a soft organic edge.

  • Glam Texture by Hair Lab Detroit 28 September 2015

    Awe-inspiring texture, big volumen and whimsical shapes all come together for this fascinating collection by Lauren Moser for Hair Lab Detroit.

  • Video Alert! How To Round Brush for Loose Curl and Wave 28 September 2015

    Achieving beautifully shaped shiny curls can absolutely be achieved with just a brush and a blow dryer, the secret is in using a small thermal brush and an “ends first” technique,” says Andrew Carruthers, Education Director for Sam Villa.

  • Sam Villa gets a Haircut! How To: Make Fine Hair Look Thicker and A Receding Hairline Less Noticeable 28 September 2015

    For the first time ever, Sam Villa, the stylist who teaches stylists, is the one sitting in the chair! Andrew Carruthers, Education Director for Sam Villa, reveals the secrets behind his coif and demonstrates techniques to combat low hair density and a thinning hairline.

Copyright © 2012 | All rights reserved • Edizioni Esav s.r.l. | P.iva 05215180018 | email:info@estetica.it | Privacy Policy login | Powered by coolshop

popup - Wisepops - script

Cookies - USA