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RUSK at Nolcha Fashion Week

Thursday, 27 September 2012 09:49

RUSK, the iconic professional haircare brand known for its cutting-edge approach to cut, color and style, acted as the official presenting sponsor of Nolcha Fashion Week: New York.

“RUSK has always represented unparalleled creative artistry and individuality in the professional haircare world, which is why being the presenting sponsor of Nolcha is the perfect fit,” says Heather Simmons, Vice President of RUSK Marketing and Education. “We are excited to bring our passion to the stage and proud to be a part of New York Fashion Week's most inspiring independent fashion event.”

Recognized by Mercedes-Benz and the New York City Economic Development Corporation, Nolcha Fashion Week is an award-winning event that showcases independent fashion designers. Artistic Director Gerard Caruso led a team of Rusk Stylists used the brand's products and tools backstage to create hairstyles for all 13 of runway shows held at Pier 59 in Chelsea.

“We are thrilled to have RUSK come on as our presenting sponsor this season,” says Kerry Bannigan, CEO of Nolcha Fashion Week, “Being recognized by an industry leader like RUSK and having them align with us at this level represents the drive Nolcha has to support the independent fashion industry.”

For more information on Nolcha Fashion Week, visit www.nolchafashionweek.com; and for more information on RUSK, visit www.rusk1.com. 

  • The Rusk Artistic Team at Nolcha Fashion Week



  • The heat of the moment backstage....



  • Last minute touches...



  • Nolcha Fashion Week Runway



  • Nolcha Fashion Week Runway with trending textured coifs



  • More textured updos



  • Formal gowns - very retro



  • Stunning elegance at Nolcha Fashion Week



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