top news


4 Beautiful Golden Globes' Color Formulas recreated by Joico's Denis de Souza

Saturday, 17 January 2015 20:50

Last week’s 2015 Golden Globe Awards was an evening of recognition for standout creative performances, with honors to new-comers and veterans alike.

But Joico Celebrity Colorist Denis de Souza has some awards of his own! With so many hairstyles reminiscent of old Hollywood glamour, a la Veronica Lake, haircolor was showcased and shining as brightly as some of the glittering designer dresses on the red carpet! His picks for best haircolor of the evening, along with his formulas to achieve them, are:


This shade is rich and classic,” says Denis. Just as classic as Hollywood itself – and it was just that last night with the side-swept waves, as was the trend on this year’s red carpet – “it’s perfectly suited for the red carpet!

Recreate this shade with Joico Vero K-PAK Color:
Natural level: 6/7
Highlights: Joico Vero K-PAK Color equal parts HLN High Lift Natural and High Lift Golden + 30-volume developer. Apply full head, foil highlights
Base: “Smudge” the roots with Joico Base Breaker + 20-volume developer
Gloss: Joico 1 oz. Vero K-PAK Chrome Clear + ¼ oz. 9G for shine and to seal the cuticle


Nina’s fresh Sombré color is light and natural, perfectly matching her fresh-faced lighter makeup. Her natural base that gradually melts into lighter ends is the modern way to highlight. (See Denisnew Sombré highlighting technique for Joico for complete how-tos.)

Recreate this shade with Joico Vero K-PAK Color:
Natural level: 5
Highlights: Joico Vero K-PAK Color HLA High Lift Ash + 30-volume developer—applied two inches from the roots in a soft, jagged application at the base and pulled through to the ends.
Gloss: Joico Vero K-PAK Chrome 1/3 Clear + 1/3 V9 + 1/3 A9 to cancel unwanted warmth

Julianne’s red is her signature and it’s always on point,” says Denis. “It’s natural-looking, yet very youthful with a fiery tone that works so beautifully with her milky skin!” With a shimmering Givenchy silver-sequin and feather ombré gown, the vibrant red haircolor popped against the silvering high-shine at the top of her gown and balanced the same with her skin tone.

Recreate this shade with Joico Vero K-PAK Color:
Natural level: 5/6 w/50% gray
Base: Joico Vero K-PAK ½ 6N + ½ 6RC + 20-volume developer
Ends: Joico Vero K-PAK Color 7RC Bright Red Copper + 10-volume developer
Low-Lights: Add low-lights throughout the head; equal parts of Vero K-PAK Chrome RC8 Orange Crush and G6 Sandalwood.
Final Glaze for stunning shine, 1 oz. Vero K-PAK Chrome Clear + ¼ RC8 Orange Crush

Rosamund’s fashion choice, a Vera Wang white gown, whose revealing cut may not have suited her perfectly, may not have been adored by all, but her haircolor was undoubtedly, flawless. De Souza explains why, “Lots of tiny, delicate highlights recreate the sun-lightened color that she probably had as a child,” comments Denis. “The blended, natural effect was beautiful on the red carpet!”

Recreate this shade with Joico Vero K-PAK Color:
Natural level: 7
Highlights: Joico Vero K-PAK Color 9A Light Ash Blonde + 30-volume developer. Apply very fine foil highlights throughout the head, beginning about ½ inch from the roots for a bit of natural-looking depth.
Low-Lights: Add a few low-lights from scalp to mids throughout the head; Vero K-PAK Chrome N8 Teak + B7 Latte
Final Glaze: Equal Parts Vero K-PAK Chrome Clear + Vero K-PAK Color 9A Light Ash Blonde for beautiful shine and tonal control

Photos: Getty Images

  • Reese Witherspoon

  • Nina Dobrev

  • Julianne Moore

  • Rosamund Pike


Related items

  • Henkel Hair Professional Brands launch "BCU" Salon Support Program 17 January 2015

    As North America looks in hope towards salon businesses re-opening, Henkel North America, via its haircare professional brands, Alterna®, Joico®, Kenra®, #mydentity®, Pravana®, Schwarzkopf Professional®, SexyHair®, and Zotos Professional® announce its “Beauty Care United - Standing Together with Stylists” a campaign and program aimed at helping to bring back the ‘unity’ in the salon community.

  • Mystic Poetry by Sevda Durukan 17 January 2015

    Full of calm and with an almost heavenly appeal, this collection combines various sources of inspiration. The Joico European Design Team member Sevda Durukan (Belgium) let her impressions of art, poetry, history and old family photographs melt into a beautiful showcase of her imagination and creativity.

  • Kaleidescope by Bruno Marc at Marc Antoni 17 January 2015

    The inspiration for 'Kaleidescope' was to create a collection that teamed strong graphic shapes with beautiful, bold colors. The collection is all about strong women, confidence and pushing the boundaries in color, cutting and styling. 

  • Joico announces Campaign to Support Salons across the U.S. in solidarity amid COVID19 Crisis 17 January 2015

    Joico, the brand that infuses “joi” in all they do, will be launching a feel-good campaign to help pro’s stay motivated and engaged, as well as a sweepstakes to aid some lucky salons during this time of struggle.

Copyright © 2012 | All rights reserved • Edizioni Esav s.r.l. | P.iva 05215180018 | | Privacy Policy login | Powered by coolshop

popup - Wisepops - script

Cookies - USA