top news


How To: Joico's Denis De Souza creates Hue Perfection for Jenna Dewan-Tatum

Tuesday, 13 January 2015 23:16

When he’s not creating trendsetting color effects like Brazilian “Sombré” –a soft, sun-kissed version of ombré inspired by his youth spent on the beaches of Rio De Janeiro– Joico Celebrity Colorist Denis de Souza is busy tending to the color needs of a full slate of Hollywood’s prettiest celebrities.

Recently, he transformed Jenna Dewan-Tatum, the sultry brunette actress with the good fortune to share a life with Channing Tatum. Here’s how Denis created the gorgeous, dark and modern haircolor, which contrasted beautifully with her buttery-yellow colored Carolina Herrera dress that she wore to the 2015 Golden Globe Awards, escorted by husband Channing Tatum looking classically handsome in Dolce & Gabana.

How To Jenna’s Cool Chestnut

"Most brunettes are passionate about two things," declares DeSouza. They want absolutely no hint of redness or warmth, and they covet as much shine as possible. “That’s why I use Joico Vero K-PAK Chrome Demi-Permanent Color on many of my brunette clients,” he notes. “The shade range gives me options for cancelling unwanted warmth. And Vero K-PAK Chrome uses the reconstructive qualities of K-PAK Deep Penetrating Reconstructor in its formulas for the richest color with amazing condition, vibrancy and incredible shine.”

De Souza turned to several of his favorite warmth-cancelling shades for Jenna. He combined Joico Vero K-PAK Chrome ½ A5/Medium Ash Brown + ½ N4 Coffee Bean with developer and applied the formula to the regrowth area. He lowlighted with Joico Vero-K-PAK Chrome A5, then glossed the entire head with a formula of Joico Vero K-PAK Chrome ½ Clear + ½ A9/Light Ash Blonde to repel warmth and amplify shine.

Photos: Getty Images

Related items

  • Rick Henry sees Red thanks to Joico 13 January 2015

    The Nine Zero One salon Celebrity Stylist & Joico Guest Artist was inspired by the new LumiShine collection of reds to create the Fire Red Quick Melt look.

  • Getting the Perfect Red 13 January 2015

    Joico’s LumiShine® PowerHouse Reds collection makes it easier to get just the shade of red you want.

  • Hair Art by David Murray 13 January 2015

    The inspiration for this collection came from wanting to play with bold color and experiment with different and alternative techniques.

  • Joico’s LumiShine Natural Warm Series How-To 13 January 2015

    Give your clients a trending “nude” hair look to match the latest make-up trends with this line of modern tones that provide the ultimate flexibility across all three color categories.

Copyright © 2012 | All rights reserved • Edizioni Esav s.r.l. | P.iva 05215180018 | | Privacy Policy login | Powered by coolshop

popup - Wisepops - script

Cookies - USA