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How-To: The Color of the Emmys Red Carpet with Denis De Souza

Tuesday, 02 September 2014 23:40

Joico Celebrity Stylist Denis De Souza Zeroes in on the Best Haircolor of the Night!

It’s a fact that Joico Celebrity Hair Colorist and Color Spokesperson Denis De Souza knows very, very well – one of the most important stops on the way to a red carpet for celebrities is the haircolor chair. With the eyes of the world, and a thousand cameras, on every strand, it’s critical for haircolor to be flawless on a big night like the Emmy Awards.

This year, Denis believes, several stars got it just right, with beautiful, dimensional color and on-trend color designs that are rich and lush, with lighter, brighter ends. And most important? All of this celebrity hair is shiny and healthy – an effect that can be achieved in salons and at home with professional products from Joico. Denis knows healthy hair takes and shows color best so getting hair to its healthiest and strongest possible with deep conditioners like Joico’s award-winning K-PAK Deep Penetrating Reconstructor (Stylists’ Choice for 14 years and counting) to really repair and reconstruct the hair priming it for the color process and K-PAK Intense Hydrator to provide amazing moisturizing that can be zapped after any chemical service are perfect.

So without further ado, here are Denis’s picks for the best haircolor of the Emmy red carpet, along with his Joico haircolor “recipes” to recreate each look.

  • Michelle Dockery’s Rich Espresso

  • Why: Michelle’s cool chestnut shade is rich and shiny and offers a striking contrast to her porcelain complexion.
  • Formulas:
  • Natural level: 5/6
  • Base: Joico Vero K-PAK Color ½ 4N/Dark Brown + ½ 4A/Dark Ash Brown + 20-Volume Vero K-PAK Color Veroxide.  Process 35 minutes.
  • Gloss: Joico Vero K-PAK Chrome ½ A5/Medium Ash Brown + ½ A7/Dark Ash Blonde + Vero K-PAK Chrome Activator Crème Developer. Apply to midlengths and ends during the last 10 minutes of the base color processing time.

Gwen Stefani’s Autumn Platinum

  • Why: "Gwen always sports her signature platinum blonde,” Denis observes, “but in the summer, it’s cooler and in the fall, she takes it a little warmer. Right now she’s wearing her fall blonde shade.”
  • Formulas
:Natural level: 7
  • Regrowth: Joico Vero K-PAK Crème Lightener + 20-Volume Vero K-PAK Color Veroxide.  Apply to new growth and process to desired level of lift.
  • Toner:  Joico TPB/Pearl Blonde Toner + 20-Volume Vero K-PAK Color Veroxide.  Apply to root area and pull through midlengths and ends for the last five minutes of processing time.

Sofia Vergara’s Caramel Blonde

  • Why: Her luscious, Latin hair is gorgeous in any shade. This dark blonde tone is youthful and flattering.
  • Formulas:
  • Natural level: 5/6
  • Base: Joico Vero K-PAK Color 6N/Light Brown + 20-Volume Vero K-PAK Color Veroxide (process for 35 minutes)
  • Balayage highlights: Joico VeroLight Lightening Powder + 40-Volume Vero K-PAK Color Veroxide
  • Toner: Joico Vero K-PAK Chrome ¾ B7/Latte + ¼ G8/24K Gold + Vero K-PAK Chrome Activator Crème Developer

Debra Messing’s Cinnamon Auburn

  • Why: This dimensional, rich red is bold and vivid, on the red carpet and on camera.
  • Formulas:
  • Natural level: 5/6
  • Regrowth: Joico Vero K-PAK Color ½ 6N/Light Brown + ½ 6RC/Red Copper + 20-Volume Vero K-PAK Color Veroxide
  • Midlengths and Ends: Joico Vero K-PAK Chrome RC6/Copper Mind + Vero K-PAK Chrome Activator Crème Developer

Kristen Wiig’s Bombshell Blonde

  • Why: “Simple! She looks sexy as a blonde!”, declares Denis.
  • Formulas:
  • Natural level: 6
  • Foil highlights: Joico Vero K-PAK HLN/High Lift Natural Blonde + 30-Volume Vero K-PAK Color Veroxide
  • Balayage: Joico VeroLight Lightening Powder+ 20-Volume Vero K-PAK Color Veroxide, applied to the tips for a brightening effect

Visit for more information on the full range of Joico products.

Photos: Getty Images

  • Michelle Dockey

  • Gwen Stefani

  • Sofia Vergara

  • Debra Messing

  • Kirsten Wiig


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