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Joico bombshell trend

Friday, 24 February 2012 16:49

Following the Michelle Williams brilliant portrayal of screen legend  and sex symbol Marilyn Monroe, Joico International Vero K-PAK Color Spokesperson Beth Minardi believes that there will be a hot retro-Hollywood glamour trend toward luminous blond shades.

“After several seasons of warm tones and gradated effects like ombré, the pale, consistent, buttery tone that we saw in My Week With Marilyn is the newest direction for blondes,” Minardi declares. “It makes an incredibly glamorous statement, just in time for the upcoming ‘awards’ season in Hollywood.”

But she also warns not to try this at home! “There are no shortcuts for this type of blonde,” she explains.  “A professional salon colorist must pre-lighten the hair and then apply the correct toner, while treating strands with the proper care and conditioning formulas throughout the process.”

The Grammy Awards seemed to confirm this trend…let’s see what the Oscars will bring!


Photos: Getty Images



  • Joico bombshell trend

  • Joico bombshell trend

  • Joico bombshell trend

  • Joico bombshell trend

  • Joico bombshell trend

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