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Spring/Summer 2014 Hails the Rebirth of Mod Ponytail!

Tuesday, 04 March 2014 11:17

They’re back! David Antunes, celebrity stylist and Youthful8 – The Milania Collection Brand Ambassador celebrates the rebirth of the ponytail for Spring/Summer 2014.

“This season ponytails are back with a vengeance”, said Antunes. Seen all over the runways in New York, Milan and Paris, designers such as Valentino, Helmut Lang and Missoni have revamped the ‘girl-next-door’ look, and brought back this sleek fashion statement. Antunes refers to this new look as a ‘MOD Ponytails’ which is no longer just for schoolgirls or bad hair days.

“Whether you want to create an effortless or intricate look, make sure to use a vitamin treatment to prepare the hair. I use Youthful8 – The Milania Collection, Total Vitamin Leave-In Treatment”, says Antunes. “Even if you are going for a sultry, low loose, or soft romantic ponytail, you MUST nourish and prep the hair before you style it.”

Youthful8 Total Vitamin Leave-in Treatment is a professional daily multi-vitamin that primes and conditions hair for styling, leaving strands healthy and hydrated while reducing frizz and imparting incomparable shine.

While designers are showcasing the fashionable ponytail, stars such as Taylor Swift have recently been spotted sported the trend on the red carpet.  Swift, who usually sticks to a vintage look, brought her modern ponytail and side swept bangs to center stage at this past Grammys. Taylor's perfectly placed flyaways framed her face giving her ponytail a less-formal flair. Autunes shared his tips on how to recreate the MOD worn by Taylor Swift (pictured).

  1. • First apply Youthful8 – The Milania Collection, Total Vitamin Leave-in Treatment and heat protector before giving a smooth silky blow out.
    • On dry hair apply Youthful8 – The Milania Collection Argan Oil and curl hair in loose ringlets in small sections.
    • Pull hair back loosely, keeping a small ¼ inch section of hair at the nape of your neck out to wrap around band.
    • In order to conceal the ponytail holder, wrap the remaining ¼ inch section around the band and secure with bobby pins. For added drama, you can include a beautiful clip. (not pictured).

Whatever the style, Swift is a clear advocate for this classic look that most women wished never went away.

For more information visit

  • Helmut Lang, Valentino & Missoni

    Photos: Grillo

  • Taylor Swift at the Grammys

    Photos: Getty Images


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