top news

Look

Buns, Braids & Bold Shades! Must-Have Hairstyles at Coachella Festival with label.m

Sunday, 24 April 2016 14:46

Braids, buns, and bright colors flowed with DJ sets from the most well known spinners as a backdrop, while label.m USA made its debut at the Coachella Music Festival this past weekend in a partnership with NYLON magazine.

On this first weekend of the two-weekend long festival the label.m styling team braided the day and night away as the “It Girls” lined up for styling at two ‘young Hollywood’ parties, sponsored by the magazine. On Friday evening at a private estate in Bermuda Dunes, label.m styled at the NYLON Midnight Garden Party, attended by some of the biggest names in entertainment including Academy Award winning Best Actor Leonardo DiCaprio, alongside A-lister’s like Owen Wilson, Kirsten Stewart, Cody Simpson, Scott Eastwood, Elon Musk and Hailey Baldwin.

And on Sunday afternoon, the label.m styling team was back in action at NYLON’s Brunch Me Baby One More Time poolside party where partygoers didn’t mind waiting amid the long lines for the label.m Braid Bar. There, the label.m USA art team created unique festival-inspired (lived in) braids, buns and custom hair looks using label.m dry styling products. Must have’s by party patrons included the label.m Texturising Volume Spray, Dry Shampoo, Resurrection Style Dust and Powder Color Sprays in Pink, Purple, Blue and Red.

The reception from label.m stylists and our products during the festival was incredible,” said Sydney Knight, Vice President of Marketing for label.m USA. “The atmosphere and chill vibe of Coachella provided the perfect venue for label.m to showcase the versatility of its products to festival goers who rocked on with some of the most creative and unique looks at Coachella. It was great to see how the hair trends label.m is creating as The Official Product of London Fashion Week translate beautifully for Festival Season.”

  • label.m at Coachella 2016



  • label.m at Coachella 2016



  • label.m at Coachella 2016



  • label.m at Coachella 2016



  • label.m at Coachella 2016



  • label.m at Coachella 2016



  • label.m at Coachella 2016



  • label.m at Coachella 2016



  • label.m at Coachella 2016



  • label.m at Coachella 2016



  • label.m at Coachella 2016



  • label.m at Coachella 2016



  • label.m at Coachella 2016



  • label.m at Coachella 2016



  • label.m at Coachella 2016



  • label.m at Coachella 2016



  • label.m at Coachella 2016



  • label.m at Coachella 2016



  • label.m at Coachella 2016



  • label.m at Coachella 2016



  •  

Related items

  • Hair Games by Alina Yartseva 24 April 2016

    This whimsical, fascinating collection stands for the fabulous combination of sumptuous, intricated hairstyles and exclusive beauty. Awe-inspiring looks with a wondrous display of hair art magnificence.

  • Forever Da Vinci by Antonio Calvo 24 April 2016

    Inspired by the work of Leonardo Da Vinci, all the jewellery is set in the hair with the purpose of creating true works of art, but unlike paintings that stand the test of time, hairstyles are ephemeral works of art.

  • Get the NYFW Look! Dion Lee's Strong, Natural Looks with Delicate Braids by Eugene Souleiman 24 April 2016

    Yesterday at the Dion Lee AW’20 runway show at The Shed, Wella Professionals Global Creative Director of Care & Styling Eugene Souleiman created strong and natural hair looks with delicate braids to complement the designer’s latest collection.

  • Pure by Juanmy Medialdea 24 April 2016

    A collection that combines refined, worked and defined techniques, whilst maintaining the creative passion in its delicate balance, even extolling the natural, vaporous and youthful effect that the occasion demands.

Copyright © 2012 | All rights reserved • Edizioni Esav s.r.l. | P.iva 05215180018 | email:info@estetica.it | Privacy Policy login | Powered by coolshop

popup - Wisepops - script

Cookies - USA