top news


How To Get the Look! Florence Welch's Grammy's Look by Ryan Richman for KMS California

Wednesday, 17 February 2016 20:37

Celebrity hairstylist Ryan Richman created voluminous waves for Florence Welch’s 2016 Grammy Award’s look, with the help of KMS California products. Here, Ryan shares how to get Florance Welch’s red carpet look!

Florence Welch Look step-by-step:

1. Richman started by prepping damp hair with KMS California TAMEFRIZZ smoothing lotion for instant combability and frizz reduction, while protecting hair against heat. Then, he used a wide tooth comb to distribute the product evenly through the hair.

2. Next, Richman used the Varis Creative Energy Blow Dryer to begin drying the bangs using a boar bristle brush to smooth the hair and brush the bangs from side to side until mostly dry, followed by drying the bangs straight down.

3. Then, to dry the rest of her hair Richman used a medium boar bristle round brush and worked his way through the hair in 1” sections.

4. To wave the hair Richman used a 1” Varis Creative Energy Flatiron taking 1” sections of the hair, starting at the base. He then closed the flatiron and bent the hair up and down while sliding the iron down each section. In order to hold the wave, he sprayed KMS California FREESHAPE 2-in-1 styling + finishing spray on each section as he worked.

5. To finish the look, Richman used a dime size amount of KMS California HAIRPLAY messing creme and worked it through the hair with his hands, shaking the waves out to create a lived-in, second day hair style along with the KMS California SILKSHEEN polishing serum for shine and control on the ends.

For more information on KMS California products, please visit

Photo: Getty Images

Related items

  • Poise by Barry Maddocks 17 February 2016

    With this collection Barry Maddocks wanted to fixate on the craft of each look, whilst ensuring there were beautiful podiums for the heads to sit on. Employing rich colors with muted overtones, Maddocks created editorial styles with a wearable aesthetic.

  • Evolutio by Paula Hibbard 17 February 2016

    Harnessing the new decade and taking the opportunity to evolve her craft, Paula Hibbard’s new collection ‘EVOLUTIO’ not only pushes her creativity, it showcases the evolution of her technique, skills and career as a hairstylist.

  • Mystic Poetry by Sevda Durukan 17 February 2016

    Full of calm and with an almost heavenly appeal, this collection combines various sources of inspiration. The Joico European Design Team member Sevda Durukan (Belgium) let her impressions of art, poetry, history and old family photographs melt into a beautiful showcase of her imagination and creativity.

  • Soft and Shine by Luigi Martini and the Woow Hair Project 17 February 2016

    Floral explosions and prints with distinctive shapes: this romantic collection is based on the freshness and vibrancy of color. Light texture enhances shades of copper flanked by warm brown. Sand and hazelnut add on-trend emphasis, while touches of violet enhance the shape.

Copyright © 2012 | All rights reserved • Edizioni Esav s.r.l. | P.iva 05215180018 | | Privacy Policy login | Powered by coolshop

popup - Wisepops - script

Cookies - USA