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Get the Look: Rock N’ Roll Hair! The Stella McCartney Style by Aveda

Thursday, 14 January 2016 14:47

Aveda Global Creative Director, Antoinette Beenders puts a “fluffy little kink” in the hair for the Stella McCartney Pre-Fall 2016 Collection. Learn HOW TO!

The world’s largest independent record store, Amoeba Music, on Sunset Boulevard in Los Angeles was taken over by a band of models dancing and playing arcade games in animal print tailored separates and breezy dresses in Stella’s signature long and lean silhouette.

With a couple of quick poofs of new Aveda Shampure™ Dry Shampoo we were able to absorb excess oils and lift them away from the models’ hair,” said Beenders. “It adds a lived in, fluffed up and flirty feel to the overall style. I’m not sure how I ever managed backstage without it.”

How to Get the Look!

Step 1: Prep towel-dried hair with new Aveda Thickening Tonic.
Step 2: Spray thoroughly from roots to ends, in sections and comb through to distribute evenly.

Step 3: Blow-dry hair with hands using a nozzle to direct the air up in each section.
Step 4: Once hair is dry, loosely wrap sections of hair around a 1” curling iron all around the head starting at eye level.
Step 5: Pull and twist each curl from the bottom to create more of a lived in and looser bend in the hair.
Step 6: Generously apply Aveda Shampure™ Dry Shampoo throughout the hair especially under the roots and crown to create a matte look.
Step 7: Tousle and fluff the full head of hair with fingers to shape.

  • Aveda Backstage: Stella McCartney

  • Aveda Backstage: Stella McCartney

  • Aveda Backstage: Stella McCartney

  • Aveda Backstage: Stella McCartney


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