top news


How To Get the Look! Alexander McQueen Haute Couture Updos by Redken's Guido

Monday, 05 October 2015 15:56

To create a truly couture hairstyle for the runway at Alexander McQueen’s Spring/Summer 2016 show, Redken Global Creative Director Guido used a needle and thread to sew the models’ hair into beautiful, romantic updos.

"This season, Sarah [Burton] wanted a look that was very touchable and real, but I couldn’t leave the hair too real because we needed to find a way to still make it very McQueen. I thought about putting fabric into a sewing machine and then pulling it out again. This idea of sewing the hair feels very romantic, but a bit futuristic and extreme in a way. I used Redken’s wind blown 05 to add some guts and texture to the hair, and then knotted the hair a bit in the thread, and then pulled it looser, so it’s very easy and natural. Then, I just kept sewing it to create these loose, twisted loops down the length of the hair. All of the mistakes are sewn in, and they’re part of what makes the look so beautiful,” says Guido.

  • Get the Look!
  • 1. Start with clean hair by washing with All Soft Shampoo and Conditioner.
  • 2. Spray Redken One United all-in-one multi-benefit treatment all over damp hair and comb through.
  • 3. Roughly blow dry hair so it is smooth and slightly straight.
  • 4. Spray Redken wind blown 05 dry finishing spray all over hair to enhance texture.
  • 5. Take small sections of hair, starting from the top, and thread the hair so that it loops around itself and crosses over to the other side.
  • 6. Continue threading small sections of hair down the full length of the hair.
  • 7. Pull out random wispy pieces of hair from the loops so it’s a bit imperfect.

Photos: Getty Images


  • Alexander McQueen SS2016

  • Alexander McQueen SS2016

  • Alexander McQueen SS2016

  • Alexander McQueen SS2016


Related items

  • Redken Artist Connection Worldwide 2020: Bigger and Better than Ever! 05 October 2015

    The Redken Artist Connection Worldwide –or RAC, as all the attending seasoned stylists say–, was nothing short of spectacular. As an industry leader in innovation and education, it’s no surprise that RAC 2020 was bigger and better than ever.

  • Industry News! Redken announces Philip Foresto as New Brand Ambassador 05 October 2015

    Redken is thrilled to announce Philip Foresto as a new Brand Ambassador. The New Orleans-based colorist is the owner of Salon III and boasts over 250K followers on Instagram, where he displays enviable highlighted hues, tousled waves, and demos of his work behind the chair and on stages around the world.

  • Pure by Juanmy Medialdea 05 October 2015

    A collection that combines refined, worked and defined techniques, whilst maintaining the creative passion in its delicate balance, even extolling the natural, vaporous and youthful effect that the occasion demands.

  • Highland Armour by Lisa Polini 05 October 2015

    A collection of editorial images influenced by the late Alexander McQueen’s controversial fall ‘95 collection, “highland rape”. 'Highland Armour' was voted as Finalist for the 2020 International Hairdressing Awards – Best Women’s Commercial Collection.

Copyright © 2012 | All rights reserved • Edizioni Esav s.r.l. | P.iva 05215180018 | | Privacy Policy login | Powered by coolshop

popup - Wisepops - script

Cookies - USA