top news

Look

How To Get the Look! Alexander McQueen Haute Couture Updos by Redken's Guido

Monday, 05 October 2015 15:56

To create a truly couture hairstyle for the runway at Alexander McQueen’s Spring/Summer 2016 show, Redken Global Creative Director Guido used a needle and thread to sew the models’ hair into beautiful, romantic updos.

"This season, Sarah [Burton] wanted a look that was very touchable and real, but I couldn’t leave the hair too real because we needed to find a way to still make it very McQueen. I thought about putting fabric into a sewing machine and then pulling it out again. This idea of sewing the hair feels very romantic, but a bit futuristic and extreme in a way. I used Redken’s wind blown 05 to add some guts and texture to the hair, and then knotted the hair a bit in the thread, and then pulled it looser, so it’s very easy and natural. Then, I just kept sewing it to create these loose, twisted loops down the length of the hair. All of the mistakes are sewn in, and they’re part of what makes the look so beautiful,” says Guido.

  • Get the Look!
  • 1. Start with clean hair by washing with All Soft Shampoo and Conditioner.
  • 2. Spray Redken One United all-in-one multi-benefit treatment all over damp hair and comb through.
  • 3. Roughly blow dry hair so it is smooth and slightly straight.
  • 4. Spray Redken wind blown 05 dry finishing spray all over hair to enhance texture.
  • 5. Take small sections of hair, starting from the top, and thread the hair so that it loops around itself and crosses over to the other side.
  • 6. Continue threading small sections of hair down the full length of the hair.
  • 7. Pull out random wispy pieces of hair from the loops so it’s a bit imperfect.

Photos: Getty Images

 

  • Alexander McQueen SS2016



  • Alexander McQueen SS2016



  • Alexander McQueen SS2016



  • Alexander McQueen SS2016



  •  

Related items

  • Shifting Shapes by Bert de Zeeuw 05 October 2015

    Back to the new 80’s – oversized is back! Both in clothing and in hair. Previously you backcombed the hair for more volume, now you get the same result with the right products and styling.

  • Forever Da Vinci by Antonio Calvo 05 October 2015

    Inspired by the work of Leonardo Da Vinci, all the jewellery is set in the hair with the purpose of creating true works of art, but unlike paintings that stand the test of time, hairstyles are ephemeral works of art.

  • Introducing Redken’s NEW! Extreme Length Range 05 October 2015

    Does your client’s hair refuse to grow longer? Does breakage, split ends and fragile strands get in their way? This March, Redken has the answer with the NEW! Redken Extreme Length range!

  • Get the NYFW Look! Coach's FW2020 Faux Bangs by Guido 05 October 2015

    Redken Global Creative Director Guido Palau capitalized on faux bangs at Coach’s FW20 NYFW Show. Learn HOW TO!

Copyright © 2012 | All rights reserved • Edizioni Esav s.r.l. | P.iva 05215180018 | email:info@estetica.it | Privacy Policy login | Powered by coolshop

popup - Wisepops - script

Cookies - USA