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Julianne Hough is back to living the blonde life and thanks to her Nine Zero One Salon stylist and co-salon owner, Riawna Capri using Joico Blonde Life Lightening Powder and LumiShine® haircolor, she’s shining healthy and bright and we’ve got her formula just for YOU!

Demi Lovato just went blonde on the sly, posting it to her Instagram stories and we’re loving it!… Plus we’ve got the formula by Master Stylist Amber Maynard and Stylist Anthony Holguin of Nine Zero One Salon, West Hollywood CA, who used Joico LumiShine new “DD” Crèmes and Joico Blonde Life Lightening…

Gray and silver locks require care and devotion. Here's what top Californian colourist and influencer, Jikaiah Stevens, had to tell us.

Beneath the dimly lit charm of a cozy Peruvian restaurant in bustling Hollywood, twenty-five of the beauty industry’s top editors, bloggers and nail artists gather closely for this exclusive debut of OPI’s Fall/Winter 2018 collection, enticingly titled, PERU.

Did you hear the news? Wella Professionals Global Brand Ambassador Sophie Turner has a fresh new look for summer! Sophie said, “I love my hair it’s a total transformation for me, I feel like its a whole new side to my personality, it’s fun and fresh – it’s like the real me!”…

Inspired by the shades of the ocean, this hair trend continues to be on top. With a thousand shades of blue (but not only), it takes inspiration from the world of fairytales and evokes the colours of nature, from the blue of the ocean to the green of marine algae, passing through…

The Brazilian artist creates custom Barbies in all different shapes, sizes and races with hyper-realistic hair, from afro-style curls to rainbow shades.

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