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Ideas that Evoke is America's Beauty Show's social media agency, a groundbreaking company responsible for advancing many of the beauty brands in the digital realm, analyzing and researching consumer trends within the industry.

Amanda Menz’s clean images feature the brightness and lightness of hair with altered imagery that allows you to go into the souls of the alternative.
Bangs are tinted in light colors, contrasting with the rest of the hair, they become asymmetrical giving a lot of length and character to the hairstyle.

This season, Redken Global Creative Director Guido capitalized on shiny, layered hair at Christopher Kane’s SS 2017 Show. Learn HOW TO!

A blonde base is the perfect canvas for an inspired collection of saturated hues. Jason Hall mates a majestic macaw with an editorial geometric structure. The irregular changes in color emulate the feathery coat of tropical wild birds and so do the coy static stances of the models.

JOICO Senior Vice President and General Manager, Sara Jones, just announced several new hires and promotions.

Phoenix Hair has managed to make braids take a life of their own and transform into dramatic veils, a beautiful platinum-pink hijab or scarf, and a complex rope of intertwined locks.

Celebrity Hairstylist Castillo used the ghd Air ELITE Hairdryer and Platinum Styler to create Priyanka Chopra’s sleek, chic hairstyle at this year's Emmys – learn HOW TO!

‘Tis the season... for pumpkin spice! Fall is here again so why not embrace the season with a gorgeous new color? Pumpkin spice hair has arrived!

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