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The world of beauty is watching! America’s Beauty Show (ABS) by Cosmetologists Chicago proudly organizes the 2020 ABS Global Image Awards: don't miss out, there's still time to enter until February 14th!

Estetica USA is proud to announce our Winter Issue is here and we can’t wait for you to see what’s in store for 2020! Filled with the latest trends, behind the scene looks into events, education, stars and styles... and much, much more!

In an exclusive interview with Estetica Magazine, Sylvie Moreau, President, Coty Professional Beauty, looks forward to taking Wella Professionals and hairdressers’ businesses to the next level, developing the industry of the future while unveiling amazing tech innovations for an augmented hair salon experience.

Raw by Jesús Oliver

19 January 2020

This collection by Jesús Oliver for Davines Sustainable Beauty Partners juxtaposes buzz cuts with extra lengths. Clean lines combine with soft styling, and the color enhances the shapes perfectly.

Inspired by the profound feeling of realizing that everyone, including strangers passed in the street, has a life as complex as one's own, which they are constantly living despite one's personal lack of awareness of it.

Pro Beauty Industry Executive Shauky Gulamani has formed Global Partner Alliance, a parent company that reorganizes, expands and encompasses several exciting beauty industry ventures.

Goldwell just announced its first annual Color of the Year: DIGITAL TEAL. The fusion of blue and green makes up Digital Teal. Its duality has a versatile and trans-seasonal appeal. On top of that, the saturation level adds a sense of confidence and gravitas.

American Crew is now accepting submissions for its 2020 All-Star Challenge, an exciting annual search for the next hair styling star. Top barbers and stylists from around the world are called to create a look that is the ultimate contemporary interpretation and expression of American Crew style.

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