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Don't miss out! Estetica USA is proud to announce our Winter Issue is here and we can’t wait for you to see what’s in store for 2021! Filled with the latest trends, inspiring stories, education, stars and styles... and much, much more!

Wahl Clipper Corporation is joining forces with Disney and Pixar to celebrate the new movie, “Soul”, streaming on Disney+ starting on December 25th. The movie highlights the importance of finding oneself and discovering what makes you, you. 

The electric hairdryer celebrates its 130th birthday since its creation. So it's time to go and visit Herr Zopf’s Friseurmuseum in Neu-Ulm, Germany, where more than 12,000 exhibits from ancient antiquity through to the modern era are carefully housed and displayed.

"Looking back on 2020, lyrics from the long-running Broadway musical RENT seem especially poignant. Just how do you measure the 525,600 minutes that make up a year? Especially a year like 2020 that has inflicted so much human and economic pain," says Lynelle Lynch, Beauty Changes Lives President.

Although high numbers of salon color clients are still sheltering at home and often continue working online, Wella set out to keep a finger on the pulse of hair color trends to gain some…

Thanks to the huge success of the Kao Salon Virtual Event, the Kao Salon Division has decided to open the virtual doors once again. Between December 4th 2020 and January 4th 2021, Kao Salon will invite all salons and stylists to have the opportunity to view the Kao Salon Virtual Event again…

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